GCB German Convention Bureau

Opportunities to transform the future of events

Matthias Schultze, managing director of the GCB German Convention Bureau, shares his research into the industry’s future potential and reveals the top three opportunities organisers should pay attention to The main goal of our Future Meeting Space (FMS) innovation network is to provide insights for the events community and practical guidance on how to build sustainable businesses that are fi...

German EventBarometer highlights movement towards hybrid and sustainability

The German National Tourist Board (GNTB), the European Association of Event Centres (EVVC) and the German Convention Bureau (GCB) have released the results of their Meeting- & EventBarometer 2021/2022. The key figures for the meetings, congresses and event market in Germany during 2021 confirm that hybrid/virtual formats and sustainable event planning are here to stay. The research suggests th...