ibtm arabia

What you need to know about business events in the UAE and GCC

The Gulf Cooperation Council is undergoing a construction and investment boom designed to wean its member states from their over-reliance on hydrocarbons for economic wealth. As a result, the region is emerging as a hotspot for global events, says Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia.   Manhattan of the Middle East In the UAE, Dubai alrea...

Measuring the value of events

What value does an event have? Danielle Curtis, Exhibition Director for Reed Travel Exhibition’s Middle East, Arabian Travel Market & IBTM Arabia, looks at the measurement options available and gives examples of how to use them. How do you measure something where the concept of success is difficult to pin down, and there are so many potential outcomes? For some, it’s enough to know huge benefi...

Changing perceptions of the Middle East

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, explains how the fortunes of the Middle East have changed, and why it’s now one of the hottest destinations in the meetings and events world, ahead of IBTM Arabia 2019 in March.   Traditionally, the Middle East has been perceived as the cradle of civilisation, an ancient and holy land, characterised b...

IBTM Arabia partners with ICCA Middle East to host MICE Knowledge Platform

IBTM Arabia has announced the first details of the Knowledge Programme for its 2019 event, which will take place at Jumeirah Etihad Towers from 25-27 March. New this year is a ‘MICE Knowledge Platform’ – two specially tailored sessions in association with ICCA Middle East. The first session, ‘Business approaches across cultures’, will bring together panel members from across the MENA region ...