ibtm arabia

What you need to know about business events in the UAE and GCC

The Gulf Cooperation Council is undergoing a construction and investment boom designed to wean its member states from their over-reliance on hydrocarbons for economic wealth. As a result, the region is emerging as a hotspot for global events, says Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia.   Manhattan of the Middle East In the UAE, Dubai alrea...

Measuring the value of events

What value does an event have? Danielle Curtis, Exhibition Director for Reed Travel Exhibition’s Middle East, Arabian Travel Market & IBTM Arabia, looks at the measurement options available and gives examples of how to use them. How do you measure something where the concept of success is difficult to pin down, and there are so many potential outcomes? For some, it’s enough to know huge benefi...