International Confex

Growth in digital events set to continue despite return to in-person, says Totem

The UK-based Event technology company Totem has found that less than a fifth of industry practitioners expect hybrid and digital events to reduce in prevalence in the coming year. Totem interviewed delegates during International Confex, 8-9 March, at London’s ExCeL, and found that 37% expect work on virtual and hybrid events to increase during 2022 than in previous years. Delegates pointed to a co...

International Confex 2022: In pictures

International Confex 2022 on 8-9 March saw the events industry gather in their thousands at ExCeL London, UK with two days of inspiring talks and networking. Co-located with the Event Production Show, the PA Show and the Publishing Show, the event hosted a packed conference programme, featuring both experienced industry figures and young talent. Pictures by Jonathan ‘JT’ Taylor, Aniseed Photo

CMW events at International Confex

International Confex is taking place at ExCeL London from 8-9 March and this year, CMW will be hosting a range of sessions at its stand (K8C). At this year’s hub there’s lots to see and do. Join us at our content theatre, where CMW and EW are taking turns to bring you the events industry’s top MICE and exhibition sectors’ expert panelists and speakers. Day one: Meet CMW at the hub: 9am – 1pm, 1:30...

UK’s International Confex announces two new content streams

The UK’s International Confex has announced two new content streams for next year’s event: The Corporate Event Forum and the Sustainability Programme. The next edition of International Confex will take place at ExCeL London, 8-9 March 2022. Liz Agostini, portfolio director, International Confex, said: “Mitigating the negative environmental and social impact at our events is now a very ...

It’s only LIVE once, or die another day?

Mash Media MD Julian Agostini says seize the day and be in the vanguard, or are you ‘too busy’ for real business?   It’s only LIVE once, is a current campaign running on Sky Sports TV; they’re very good at marketing, in my opinion, and it is probably a factor in their continued success, despite ferocious competition from all angles. The message is simple but effective. It’s a kind of a weird ...

International Confex shows a lead back for industry

The UK meetings and events industry came out to International Confex, 1-2 September at ExCeL London, offering a creative display and demonstration of the industry’s resilience. Five theatres on the show floor delivered packed education sessions and friends, old and new, got busy networking and re-acquainting themselves with innovation and new products.

International Confex: Why protect your intangible asset?

During last week’s International Confex 21 in London, the show’s Brand Experience Theatre hosted a discussion under the title ‘Why protect your intangible asset?’. The debate was led by Mark Ford, director of Whitespace XPO and WE Create at Whitespace Group, and explored how for most businesses the most intangible asset is a positive brand identity. Ford suggested that intangible asset...

The power of data

International Confex’s Let’s Do London Theatre’s final session, 2 September, was a discussion on ‘The Power of Data’. The panel analysed how data will play a role in helping event venues and bookings build for the future. Speakers included Lily Lubowitz, group sales manager at CH&CO Venues; Peter Heath, owner and founder of Venue Performance; Luis Desouza, CEO of NFS Technology Group; Le...

Launching under lockdown

International Confex 21’s Let’s Do London Theatre’s ‘Launching during Lockdown’ session, 2 September, drew a panel of fresh talent from recent start-ups, who reviewed their stories of creating new businesses during the pandemic and explained how they dealt with the unfolding chaos. Speakers for the event included Maya Mhatre, co-founder and MD of Reset Connect; Anna-Marie Trzebin...

Designing the future of brand experience

International Confex 21’s Brand Experience Theatre, 2 September, was host to a session on the question of ‘Designing the future of brand experience’. The discussion was hosted by Kim Myhre, managing partner at Experience designed. Myhre offered insight into how brand experiences could be most engaging for the audience. Part of this focused on how audiences were no longer happy to be one of the cro...

In conversation with… TikTok

International Confex 21’s Brand Experience Theatre, 2 September, Mike Fletcher, editor of Digital Event News, Mash Media, hosted a conversation with Siri Brudevold, event coordinator at TikTok. She discussed the mobile video platforms’ approach to virtual events and where hybrid fits into the future. Brudevold suggested also that the current state of events involves an “era of experimentatio...

International Confex Keynote: How did an £84bn UK sector become invisible?

Mash Media editorial director Martin Fullard chaired a Keynote session at Day 2 of International Confex at ExCeL London, with panelists Shaun Hinds, chief executive, Manchester Central; John Sharkey, executive vice-president, ASM Global and Rick Stainton, founder and group executive director, Smyle Group. They answered the big question: ‘How could an £84bn industry be overlooked in the pandemic?&#...