International Confex

It’s only LIVE once, or die another day?

Mash Media MD Julian Agostini says seize the day and be in the vanguard, or are you ‘too busy’ for real business?   It’s only LIVE once, is a current campaign running on Sky Sports TV; they’re very good at marketing, in my opinion, and it is probably a factor in their continued success, despite ferocious competition from all angles. The message is simple but effective. It’s a kind of a weird ...

International Confex shows a lead back for industry

The UK meetings and events industry came out to International Confex, 1-2 September at ExCeL London, offering a creative display and demonstration of the industry’s resilience. Five theatres on the show floor delivered packed education sessions and friends, old and new, got busy networking and re-acquainting themselves with innovation and new products.

International Confex: Why protect your intangible asset?

During last week’s International Confex 21 in London, the show’s Brand Experience Theatre hosted a discussion under the title ‘Why protect your intangible asset?’. The debate was led by Mark Ford, director of Whitespace XPO and WE Create at Whitespace Group, and explored how for most businesses the most intangible asset is a positive brand identity. Ford suggested that intangible asset...

The power of data

International Confex’s Let’s Do London Theatre’s final session, 2 September, was a discussion on ‘The Power of Data’. The panel analysed how data will play a role in helping event venues and bookings build for the future. Speakers included Lily Lubowitz, group sales manager at CH&CO Venues; Peter Heath, owner and founder of Venue Performance; Luis Desouza, CEO of NFS Technology Group; Le...

Launching under lockdown

International Confex 21’s Let’s Do London Theatre’s ‘Launching during Lockdown’ session, 2 September, drew a panel of fresh talent from recent start-ups, who reviewed their stories of creating new businesses during the pandemic and explained how they dealt with the unfolding chaos. Speakers for the event included Maya Mhatre, co-founder and MD of Reset Connect; Anna-Marie Trzebin...

Designing the future of brand experience

International Confex 21’s Brand Experience Theatre, 2 September, was host to a session on the question of ‘Designing the future of brand experience’. The discussion was hosted by Kim Myhre, managing partner at Experience designed. Myhre offered insight into how brand experiences could be most engaging for the audience. Part of this focused on how audiences were no longer happy to be one of the cro...

In conversation with… TikTok

International Confex 21’s Brand Experience Theatre, 2 September, Mike Fletcher, editor of Digital Event News, Mash Media, hosted a conversation with Siri Brudevold, event coordinator at TikTok. She discussed the mobile video platforms’ approach to virtual events and where hybrid fits into the future. Brudevold suggested also that the current state of events involves an “era of experimentatio...

International Confex Keynote: How did an £84bn UK sector become invisible?

Mash Media editorial director Martin Fullard chaired a Keynote session at Day 2 of International Confex at ExCeL London, with panelists Shaun Hinds, chief executive, Manchester Central; John Sharkey, executive vice-president, ASM Global and Rick Stainton, founder and group executive director, Smyle Group. They answered the big question: ‘How could an £84bn industry be overlooked in the pandemic?&#...

International Confex: How UK venues are demonstrating real action on sustainability

International Confex 21’s Let’s Do London Theatre kicked off its second day at ExCel London with a discussion titled ‘Stepping Forward on CSR: How UK venues are demonstrating real action on sustainability’. The panel explored the practical measures taken by venues to help them stand out on sustainability, as they quickly look to re-brand and refine their product in the post-pandemic world. Speaker...

International Confex Keynote: Why event planners should be moving away from only events and towards communities

In a session at International Confex, Day 2, delivered by Swapcard’s Julien Bouvier, event directorl; Mia Masson, content director and Chris Haddow, head of sales, the speakers set out concrete steps for event planners to follow when embracing a community model. They introduced Swapcard’s online platform Evolve – a resource designed to help organisers find solutions going forward...

International Confex: ‘Championing diversity, equality and inclusion together’

International Confex 21’s Association Event Forum saw its seventh session of Day 1 held under the title ‘Championing diversity, equality and inclusion together’. The panel discussed what event associations were doing to support the vision of an events industry where diversity, equity and inclusion are not just words, but relate to action. Speakers for the event included: Caroline Jackson, vice-cha...

International Confex: ‘Revenue positive – good times ahead for associations post Covid’

International Confex 21’s Association Event Forum saw its sixth discussion on Day 1 at ExCeL London held under the title ‘Revenue positive – good times ahead for associations post Covid’. The discussion was led by Paul Martin, executive director for strategic business, at event tech platform EventsAIR. Martin offered insight into how association’s main streams of revenue had adjusted and cou...