Korea

Conventions and conferences return to Busan, with changes for the COVID era

The ongoing Covid-19 pandemic has been a blow to the MICE industries around the world. Busan is moving to the forefront of online and hybrid MICE technology to meet the demands of conferencing in an ever-changing world. Busan Tourism Organisation (BTO) has stated that “Busan MICE Must Go On,” paraphrasing the song, “The Show Must Go On” by Queen. BTO has worked tirelessly to make Busan a stable ci...

Busan has emerged as a hotspot for incentive tourism

Busan MICE continues Busan, South Korea’s second-biggest city, offers a diverse range of cultural activities, from hosting Asia’s largest international movie festival to serving locally sourced delicacies. Being the famous tourist destination that it is, Busan is increasingly known as a prominent incentive tourism destination for trips associated with the meetings, incentives, conferen...

Virtual map of the Seoul

Ramy Salameh talks to Mr Jaesung Rhee, CEO of the Seoul Tourism Organisation.