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Little Bird Told Media

Are you making the most of social media?

A new report by Aventri and Little Bird Told Media is aiming to provide insight into how the events industry makes use of social media. Among the key findings was the fact that 96% of survey respondents said they used social media for marketing, but only 38% said they used it for crisis management. 87% used it for customer engagement, 77% for news, 65% for live streaming/video, and 42% for gamific...