marketing
US marketing company Feathr acquires agency Springful
Digital marketing company Feathr has announced the acquisition of digital ad agency Springful.
VisitScotland launches Legends Legacy Network
VisitScotland Business Events has launched its new marketing campaign, “Legends Legacy Network”
South Korea launches new meetings package PLUS SEOUL
The South Korean city of Seoul is offering new meetings and incentives packages, with the aim of attracting more international delegates. PLUS SEOUL will include a range of expanded options to customise locally-hosted events with more personal branding and experiences. The added incentives reflect Seoul’s strong government-level commitment to boosting the Korean capital’s meetings industry, in res...
CWT appoints new VP EMEA for Demand Marketing
Travel management company CWT has appointed Deanna Seiffert as VP EMEA Demand Marketing. “Deanna’s expertise will allow us to deliver meaningful content to the EMEA markets and expand our brand’s reach,” said Simon Nowroz, CWT’s Chief Marketing Officer. “Her customer-centric approach and her knack for solving problems will be tremendous assets for the team. I am thrilled to have her on board.” Sei...
More than a venue: ICC Sydney celebrates National Reconciliation Week
ICC Sydney launched its ‘More than a venue’ marketing campaign at IMEX in Frankfurt, reflecting what management said was, “a growth as a business to emerge as a symbol of global excellence, demonstrating the unique combination of people, services, partners and features that set us apart from our competitors”. The ‘world class Sydney experience’ outlined by ICC Sydney Group CEO Geoff Donaghy includ...
Event Horizon: You are not in the lead
Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out. What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...
MECC Maastricht launches new international marketing campaign
The MECC Maastricht in The Netherlands is launching a new international marketing campaign to align with its new €49m expansion, beginning in June. The campaign will come courtesy of Eindhoven advertising agency Megawatt. Its aim will be to convince the target market – organisers of congresses, trade shows and events – that the MECC Maastricht is the best choice for events. MECC Maast...
RainFocus hires Kevin O’Rourke as Executive Vice President of Global Sales
Events marketing platform RainFocus has announced the appointment of Kevin O’Rourke as executive vice president of global sales. O’Rourke, who brings with him an established background in the events industry, will drive the sales strategy behind the company’s go-to-market plan as well as expansion into new markets. His career, which spans 18 years of sales leadership, started with 10 years at Dell...
Confex panel: The future of the industry
The final panel on day two of International Confex took place on the main stage, where a panel of industry experts discussed ‘the future of our industry’. On the panel were El Clowes, Unicorn Events, Bruce Rose, The Live Group, Amber Maher, EIGHT PR & Marketing, and Hollie Light, AAT Events. One of the topics of discussion was millennials, and the challenges of appealing to such a broad demogr...
Less is more at CWT
Global travel management company Carlson Wagonlit Travel has announced a new brand and identity, simplifying its moniker to just ‘CWT’. The three-letter classification combines a nod to the company’s heritage, as well as reflecting what the agency claims is a simplification of its corporate travel offer. “This identity change is the latest phase in our digital development plan to combine the power...
89% cut to Edinburgh’s marketing budget poses threat to city’s tourism industry
UK tourism trade association UKInbound has joined Marketing Edinburgh’s chief executive in urging Edinburgh City Council to reconsider a proposed 89% cut to its marketing budget over two years. UKinbound has written to the authority, echoing warnings that Scotland’s capital could be left as the only major city in the developed world without a direct marketing management organisation [DMO]. The pro...
Global expansion for newly branded DRPG
Creative communications group DRPG are opening four new offices, including Cologne, Illinois, Dublin and Belfast, increasing the groups locations to seven. The group has also announced a multimillion-pound expansion plan for 2019, which includes a 15,000sqft extension to the Worcestershire Global Headquarters. This will include digital design and motion graphics studios, a team wellbeing centre, a...
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