marketing

Event Horizon: You are not in the lead

Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out.   What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...

MECC Maastricht launches new international marketing campaign

The MECC Maastricht in The Netherlands is launching a new international marketing campaign to align with its new €49m expansion, beginning in June. The campaign will come courtesy of Eindhoven advertising agency Megawatt. Its aim will be to convince the target market – organisers of congresses, trade shows and events – that the  MECC Maastricht is the best choice for events. MECC Maast...

RainFocus hires Kevin O’Rourke as Executive Vice President of Global Sales

Events marketing platform RainFocus has announced the appointment of Kevin O’Rourke as executive vice president of global sales. O’Rourke, who brings with him an established background in the events industry, will drive the sales strategy behind the company’s go-to-market plan as well as expansion into new markets. His career, which spans 18 years of sales leadership, started with 10 years at Dell...

Confex panel: The future of the industry

The final panel on day two of International Confex took place on the main stage, where a panel of industry experts discussed ‘the future of our industry’. On the panel were El Clowes, Unicorn Events, Bruce Rose, The Live Group, Amber Maher, EIGHT PR & Marketing, and Hollie Light, AAT Events. One of the topics of discussion was millennials, and the challenges of appealing to such a broad demogr...

Less is more at CWT

Global travel management company Carlson Wagonlit Travel has announced a new brand and identity, simplifying its moniker to just ‘CWT’. The three-letter classification combines a nod to the company’s heritage, as well as reflecting what the agency claims is a simplification of its corporate travel offer. “This identity change is the latest phase in our digital development plan to combine the power...

89% cut to Edinburgh’s marketing budget poses threat to city’s tourism industry

UK tourism trade association UKInbound has joined Marketing Edinburgh’s chief executive in urging Edinburgh City Council to reconsider a proposed 89% cut to its marketing budget over two years. UKinbound has written to the authority, echoing warnings that Scotland’s capital could be left as the only major city in the developed world without a direct marketing management organisation [DMO]. The pro...

Global expansion for newly branded DRPG

Creative communications group DRPG are opening four new offices, including Cologne, Illinois, Dublin and Belfast, increasing the groups locations to seven. The group has also announced a multimillion-pound expansion plan for 2019, which includes a 15,000sqft extension to the Worcestershire Global Headquarters. This will include digital design and motion graphics studios, a team wellbeing centre, a...

Istanbul on show at World Marketing Summit

Istanbul’s Chamber of Commerce (ICC) is reporting that 4,000 attendees were in the city recently for the World Marketing Summit (WMS 2018). WMS, one of the world’s most prestigious platforms for global marketing leaders and experts, was in Istanbul, Turkey, for the first time. The Haliç Congress Centre hosted the December event, with the conference being simultaneously broadcast live via social me...

Are you making the most of social media?

A new report by Aventri and Little Bird Told Media is aiming to provide insight into how the events industry makes use of social media. Among the key findings was the fact that 96% of survey respondents said they used social media for marketing, but only 38% said they used it for crisis management. 87% used it for customer engagement, 77% for news, 65% for live streaming/video, and 42% for gamific...

Has the fog of GDPR cleared away?

GDPR came into force on 25 May, the culmination of months of debates and discussions. In this guest blog, Jenner Carter, Head of Marketing at Lime Venue Portfolio and Marketing Chair for the UK’s Hotel Booking Agent’s Association (HBAA), explores the aftermath of GDPR with HBAA members. In the run-up to deadline day, there was clearly still great uncertainty about GDPR and many people ...

drp white paper ‘Perception vs Reality’ debated in UK Parliament

Creative communications agency drp has released a new white paper, which was debated in the United Kingdom’s Parliament. The white paper is titled ‘Perceptions vs Reality’, and focuses on the gap between perception and reality in communications, technology and engagement within modern organisations. The paper was discussed during the All Party Parliament Group (APPG) for the events industry,...

VisitScotland ‘Legends’ campaign wins ICCA Best Marketing Award

VisitScotland Business Events has won the ICCA Best Marketing Award 2018 for its first-ever digital campaign ‘Scotland. Where ideas become legend’. The win was announced at the Closing Ceremony of the 57th ICCA World in Dubai, 14 November. The two-year digital campaign was launched last November and Rory Archibald, Business Development Manager at VisitScotland Business Events, who made the present...