marketing

Feathr campaign helped boost registration for Society of Women Engineers conference

US-based digital marketing company Feathr has announced that its marketing campaign for the Society of Women Engineers’ (SWE) annual conference in 2020 (WE20) had a ROI of 4,303%. SWE’s marketing agency, David James Group, used Feathr to devise multiple advertising campaigns for the virtual conference (which took place over two weeks in November 2020). The agency stated that the investment of US$1...

ASM Global appoints Alex Merchán executive vice-president of marketing

Global venue and event management group ASM Global has named Alex Merchán (pictured) its new executive vice-president of marketing. This appointment is part of the plan to increase the company’s programmes for its venues across five continents. Ron Bension, president and CEO of ASM, said: “There are tremendous opportunities for us to bring substantially increased value to our clients through strat...

Generation Alpha: ‘more Gen Z than Gen Z’

Tay Ling, vice-president of TBA Hong Kong, Pico Group, explores how new generations will force an adjustment in both brand marketing and the MICE sector: The moment that marketers spent years preparing for is already here: Generation Z’s phase of demographic dominance has begun. So, as the influence of their expectations, habits and needs becomes increasingly embedded in brand marketing and the MI...

Eventbrite launches new marketing service Eventbrite Boost

Eventbrite has launched a new marketing service aimed at event organisers, Eventbrite Boost. Eventbrite Boost provides tools for organisers to increase their following on social networks, create branded emails and marketing materials, promote their events on social media, track ticket sales, and optimise and automate their advertising. It features real-time dashboards which give recommendations on...