marketing

Abel McCallister Abel expands to the UK

The US-based events agency, Abel McCallister Abel has announced the opening of its first international office in London and production studio in Bristol, UK. The international agency had its highest grossing year in 2021, posting 14% increase in revenue from 2019 to 2021. The company currently has offices in Nashville and New York, serving clients across the US. Larry Abel, founder of the agency, ...

MCEC launches event experts video series

The Melbourne Convention and Exhibition Centre (MCEC), Australia has released the first in a series of videos, showcasing event experts as part of the ‘home of the unconventional’ brand campaign. The first episode features Samantha Ferrier, sustainability manager at MCEC, as she takes viewers behind MCEC’s five-year sustainability strategy. The strategy commits to minimising environmental im...

Feathr campaign helped boost registration for Society of Women Engineers conference

US-based digital marketing company Feathr has announced that its marketing campaign for the Society of Women Engineers’ (SWE) annual conference in 2020 (WE20) had a ROI of 4,303%. SWE’s marketing agency, David James Group, used Feathr to devise multiple advertising campaigns for the virtual conference (which took place over two weeks in November 2020). The agency stated that the investment of US$1...

ASM Global appoints Alex Merchán executive vice-president of marketing

Global venue and event management group ASM Global has named Alex Merchán (pictured) its new executive vice-president of marketing. This appointment is part of the plan to increase the company’s programmes for its venues across five continents. Ron Bension, president and CEO of ASM, said: “There are tremendous opportunities for us to bring substantially increased value to our clients through strat...

Generation Alpha: ‘more Gen Z than Gen Z’

Tay Ling, vice-president of TBA Hong Kong, Pico Group, explores how new generations will force an adjustment in both brand marketing and the MICE sector: The moment that marketers spent years preparing for is already here: Generation Z’s phase of demographic dominance has begun. So, as the influence of their expectations, habits and needs becomes increasingly embedded in brand marketing and the MI...