marketing
Marketing budgets drop for first time in seven years
Marketing budgets have reduced 0.5%, according to the latest Bellweather survey, released 17 October.
UK venue produces action film ‘The Heist’ as showcase
The UK's Telford International Centre has launched what it claims to be an industry first – an action film shot at and showcasing the venue.
GPJ strengthens leadership team with new hires
Experience marketing agency George P. Johnson has beefed up its senior leadership team with two appointments.
The secret to a successful international PR campaign
PR agency Davies Tanner’s Associate Director Ken Kelling offers his tips for initiating a successful international PR campaign. Many venues and destinations face a familiar problem of getting their brand name in front of international event planners and buyers. One fool-proof way of promoting facilities, capabilities and services is via a strategic international PR programme. Here are four ...
US marketing company Feathr acquires agency Springful
Digital marketing company Feathr has announced the acquisition of digital ad agency Springful.
VisitScotland launches Legends Legacy Network
VisitScotland Business Events has launched its new marketing campaign, “Legends Legacy Network”
South Korea launches new meetings package PLUS SEOUL
The South Korean city of Seoul is offering new meetings and incentives packages, with the aim of attracting more international delegates. PLUS SEOUL will include a range of expanded options to customise locally-hosted events with more personal branding and experiences. The added incentives reflect Seoul’s strong government-level commitment to boosting the Korean capital’s meetings industry, in res...
CWT appoints new VP EMEA for Demand Marketing
Travel management company CWT has appointed Deanna Seiffert as VP EMEA Demand Marketing. “Deanna’s expertise will allow us to deliver meaningful content to the EMEA markets and expand our brand’s reach,” said Simon Nowroz, CWT’s Chief Marketing Officer. “Her customer-centric approach and her knack for solving problems will be tremendous assets for the team. I am thrilled to have her on board.” Sei...
More than a venue: ICC Sydney celebrates National Reconciliation Week
ICC Sydney launched its ‘More than a venue’ marketing campaign at IMEX in Frankfurt, reflecting what management said was, “a growth as a business to emerge as a symbol of global excellence, demonstrating the unique combination of people, services, partners and features that set us apart from our competitors”. The ‘world class Sydney experience’ outlined by ICC Sydney Group CEO Geoff Donaghy includ...
Event Horizon: You are not in the lead
Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out. What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...
MECC Maastricht launches new international marketing campaign
The MECC Maastricht in The Netherlands is launching a new international marketing campaign to align with its new €49m expansion, beginning in June. The campaign will come courtesy of Eindhoven advertising agency Megawatt. Its aim will be to convince the target market – organisers of congresses, trade shows and events – that the MECC Maastricht is the best choice for events. MECC Maast...
RainFocus hires Kevin O’Rourke as Executive Vice President of Global Sales
Events marketing platform RainFocus has announced the appointment of Kevin O’Rourke as executive vice president of global sales. O’Rourke, who brings with him an established background in the events industry, will drive the sales strategy behind the company’s go-to-market plan as well as expansion into new markets. His career, which spans 18 years of sales leadership, started with 10 years at Dell...
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