MCEC

MCEC launches new virtual and hybrid platform

The Melbourne Convention and Exhibition Centre (MCEC) has launched a new end-to-end virtual and hybrid event platform. The MCEC showcased this platform at ‘Defy All Conventions’, 11 November, an online and in-person event attended by 300 people. Peter Haycroft, executive chef of the MCEC, demonstrated the video capabilities of the new platform, as well as a more technical walk through with MCEC te...

MEA Awards celebrate achievements in challenging times

The Meeting and Events Australia (MEA) Awards, 22 September, was held virtually this year as venues and organisers’ achievements throughout the past year were celebrated by the industry. The MEA Awards recognise those who demonstrate excellence in the organisation, planning and delivery of business events, major events and festivals, special events, cause-related events, conferences and exhi...

MCEC joins forces with Bright Sparqe

The Melbourne Convention and Exhibition Centre (MCEC) is to throw its weight behind the Australia-based charity Bright Sparqe. Bright Sparqe connects other charities in need to businesses who have surplus products and food to donate and aims to simplify the process of redistributing goods to charities, while assisting vulnerable communities and facilitating the reduction of waste. MCEC has creatin...

Melbourne’s CEC paying it forward during vaccination drive

Melbourne Convention and Exhibition Centre (MCEC) has been running a ‘pay it forward’ campaign at its Shed Café. While people are lining up for their vaccinations at the venue, the Shed Café is offering a great opportunity to pay it forward. Visitors to the vaccination centre can shout a nurse a coffee and include a heart-warming message of support. Since March, MCEC has been home to o...

MCEC in tune with Australian music industry

Melbourne Convention and Exhibition Centre (MCEC) has announced, 7 September, that it is supporting the Australian Recording Industry Association’s ‘Our Soundtrack Our Stories’ campaign by playing Australian music across the venue. Our Soundtrack Our Stories is intended as an open invitation from Australia’s music community to the rest of Australia to discover, champion, share, and consume more lo...

Melbourne CEC launches new digital events platform

Melbourne Convention and Exhibition Centre (MCEC) has announced, 17 August, the launch of a digital events platform intended to allow customers to deliver connected virtual and hybrid events live, online and on demand. The new platform is focused on encouraging collaboration, no matter where attendees are in the world. This includes multi-speaker presentations, keynotes, workshops, virtual breakou...

Melbourne centre takes official stand to end homelessness

The Melbourne Convention & Exhibition Centre (MCEC) has announced, 3 August, the official formalisation of its relationship with Launch Housing, an independent organisation aimed at ending homelessness, following a long-standing affiliation between the two organisations. Taking place from 1-7 August, National Homelessness Week aims to raise awareness of homelessness in Australia and the import...

Melbourne CEC’s CEO appointed new AIPC vice-president

Melbourne Convention and Exhibition Centre (MCEC) has announced its chief executive Peter King’s appointment as vice-president of the International Association of Convention Centres (AIPC)’s Executive Council. Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. King says he is excited to ...

Melissa Sweetland joins MCEC as chief commercial officer

Melbourne Convention and Exhibition Centre (MCEC) has announced the appointment of Melissa Sweetland to the role of chief commercial officer (COO). She will take up the post on 19 July. Melissa joins MCEC from her own strategic advisory firm. Prior to that, she was deputy vice-chancellor, engagement and vice-president at RMIT University. She has also worked in education and banking. The COO role w...

Melbourne’s MCEC working with RMIT students to eliminate single-use plastics

Melbourne Conference and Exhibition Centre’s (MCEC) participation in the Royal Melbourne Institute of Technology (RMIT) Impact Academy culminated in a final showcase at the end of May where students presented their impact-driven solutions to industry clients and the Academy cohort. MCEC had joined forces with students from RMIT University in an effort to eliminate single-use plastics from their ev...

Melbourne Convention and Exhibition Centre announces rebrand

The Melbourne Convention and Exhibition Centre has announced a new rebrand, created by agency FutureBrand Australia. The venue’s new tagline is ‘home of the unconventional’, leaning into some of the more unusual events the venue has hosted over the past year. During 2020, the venue was used as a drive-in cinema and a training centre for guide dogs. It also partnered with food supplier Flinders &am...

Melbourne CEC chief operating office announces retirement

Leighton Wood (pictured), chief operating officer, Melbourne Convention and Exhibition Centre (MCEC) has announced his plans to retire following over 10 years of service. Chief executive Peter King said Wood’s experience and guidance had been instrumental to MCEC’s success over the past decade. “Under Leighton’s leadership, MCEC has achieved record revenue and customer satisfaction results, he is ...

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