MCI

MCI takes a new deep D.I.V.E into events methodology

Global events management agency MCI, has announced the launch D.I.V.E.© by MCI (D.I.V.E.), which it describes as a new methodology for redefining the future of brands’ audience engagement in the virtual world. D.I.V.E.stands for ‘Define. Ideate. Visualise. Engage’ and aims to “build an agile, effective and scalable framework tailored to brand’s objectives; whether it is to enhanc...

Budding young eventprof wows at IMEX-MPI-MCI Future Leaders Forum

Brian Mushakwe (pictured), from Chinhoyi University of Technology in Zimbabwe, recently won the International University Challenge at the IMEX-MPI-MCI Future Leaders Forum. The International University Challenge is part of the IMEX-MPI-MCI Future Leaders Forum, a unique and free opportunity open to final year students of hospitality, event or tourism management courses. It offers insight into the ...

MCI USA works with clients to scale-up community healthcare efforts

During the coronavirus pandemic event management group and global PCO, MCI USA has been partnering with client medical organisations, including RNA Society (specialising in ribonucleic acid research), to source and distribute Covid-19 testing equipment. RNA Society portfolio manager at MCI USA, Alison Teitelbaum (pictured), worked with the Society and another MCI client, the American Health Qualit...

Kim Myhre leaves MCI to start new venture

MCI UK and MCI Experience managing director Kim Mhyre has left the business to start a new company, Experience Designed.