McKinsey

60th ICCA Congress 2021 goes meta and maximises multi-hub format potential

Global associations and meetings industry professionals came together for the 2021 ICCA Congress across five different cities and via a virtual platform. Twelve hundred from 83 countries were united at the Congress 24-27 October and enjoyed 100 hours of live content and 120 speakers to the stages. Hopes for one big unifying Congress in Cartagena, Colombia, were dashed by Covid travel restrictions ...

An oxymoron for us all

Matthew Grey asks why the events industry is decades behind the curve?   US electric car maker Tesla Motors started work on the Tesla Roadster in 2004, which was first delivered to customers in 2008. The Harvard Business School credits the 1990’s as when sustainability in business finally came to meet head-on the longer term trend in consumer society. So why has it taken the events industry s...