MECC Maastricht

MECC Maastricht launches new international marketing campaign

The MECC Maastricht in The Netherlands is launching a new international marketing campaign to align with its new €49m expansion, beginning in June. The campaign will come courtesy of Eindhoven advertising agency Megawatt. Its aim will be to convince the target market – organisers of congresses, trade shows and events – that the  MECC Maastricht is the best choice for events. MECC Maast...

MECC Maastricht to begin €49m renovation in June

The Netherlands’ MECC Maastricht has announced its €49m upgrade and expansion is set to begin in June. The expansion hopes to increase the economic value of the Limburg Province – the country’s most southerly province, from €70m to €80m annually. Deputy for Tourism and Urban Development, Eric Geurts, commented: “The development of MECC Maastricht is extremely important for tourism in Limburg. “Aft...