millenials

How to meet the needs of millennial travellers

In this guest blog, AIPC President Aloysius Arlando looks into the future and highlights the importance of meeting millennial business travellers expectations.   By 2020, millennials will make up more than half of the global workforce and account for the largest segment of business travellers[1]. Millennials are a unique group, with expectations and experience-seeking that is very different from t...

Event Horizon: Do you understand the younger generation?

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by new CMW recruit Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this second instalment, he treads the perilous waters of Instagram, millennials and avocado toast to bring back some tips for the event industry’s older generation.   On 26 October, I att...