MMGY

MMGY launches global Travel Safety Barometer

Global marketing firm MMGY’s Travel Intelligence division has launched a sentiment tracking tool, Travel Safety Barometer, designed to monitor American travellers’ perceptions of how safe it is to engage in specific travel behaviours as the country embarks on its reopening and recovery efforts. The Barometer measures Americans’ perceptions of safety on a scale from 0 (Extremely unsafe) to 100 (Ext...

US travellers’ plans likely to be on hold for months, says survey

MMGY Travel Intelligence has released results from the second wave of the Travel Intentions Pulse Survey (TIPS), research commissioned by the US Travel Association and designed to measure the impact of Covid-19 on US leisure and business travellers. Travel intent during the upcoming six months continues to decline amidst the spread of the pandemic, with intent to travel for leisure vacations falli...

Survey suggests North American DMOs expect marketing re-engagement by June

Results of a survey by US-based MMGY Travel Intelligence, in partnership with Destinations International Foundation, indicates that North American DMOs are expecting to resume paid promotional advertising before the end of June. Tourism destination professionals were surveyed on the question of how Covid-19 has affected their sector and 95% reported they had reduced or postponed planned paid promo...