Net Promoter Score

The metrics that matter most to marketers for market activation

Marketers differ on the metrics that matter for live events, according to new research from global staffing agency Elevate. The agency, which has offices in London, Paris, Berlin, Austria and Los Angeles, has published a survey it commissioned of 500 brand decision-makers across the UK, USA, Austria, France and Germany, to understand the metrics that matter to marketers around event activations, a...