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Data analysis, NFTs and metaverse: Enhancing online-offline convergence

By Gregory Crandall (pictured), senior vice-president, Global Activation Team, Pico   More and more businesses have grown their online offerings to help expand their customer base and improve their bottom line, even when offline activity has been disrupted. This digital shift is also being reflected in the changing focus of brand events: In last year’s annual Pico Marketing Survey, 71% respondents...