Recognising the value of trade press

Nina Gardiner, CEO of Spotl1ght Communications, reflects on a long career in PR and says many in the industry still do not recognise the value of trade press.

The secret to a successful international PR campaign

PR agency Davies Tanner’s Associate Director Ken Kelling offers his tips for initiating a successful international PR campaign.   Many venues and destinations face a familiar problem of getting their brand name in front of international event planners and buyers. One fool-proof way of promoting facilities, capabilities and services is via a strategic international PR programme. Here are four ...

Event Horizon: You are not in the lead

Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out.   What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...