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PR

Recognising the value of trade press

Nina Gardiner, CEO of Spotl1ght Communications, reflects on a long career in PR and says many in the industry still do not recognise the value of trade press.   Tell us how long you’ve been working in the MICE industry, and some of the notable events you have promoted? I have spent my whole PR career working inside the travel sector which led me into the events side via exhibitions. 25 ...

The secret to a successful international PR campaign

PR agency Davies Tanner’s Associate Director Ken Kelling offers his tips for initiating a successful international PR campaign.   Many venues and destinations face a familiar problem of getting their brand name in front of international event planners and buyers. One fool-proof way of promoting facilities, capabilities and services is via a strategic international PR programme. Here are four ...

Event Horizon: You are not in the lead

Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out.   What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...