Sky Sports

It’s only LIVE once, or die another day?

Mash Media MD Julian Agostini says seize the day and be in the vanguard, or are you ‘too busy’ for real business?   It’s only LIVE once, is a current campaign running on Sky Sports TV; they’re very good at marketing, in my opinion, and it is probably a factor in their continued success, despite ferocious competition from all angles. The message is simple but effective. It’s a kind of a weird ...