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social media

Positive Impact’s #CSRshareday campaign reached 4,834,871 impressions

Positive Impact today released the results of 2019 #CSRshareday, in a summary report. Positive Impact says the campaign achieved 4,834,871 timeline deliveries, building on last year’s reach of 2 million. #CSRshareday is an annual social media campaign set up to help spread knowledge and awareness of environmental and social issues the industry is facing. This year’s theme was ‘measurement’, asking...

#CSRshareday campaign drives events industry towards a sustainable future

Tuesday 23 April is #CSRshareday, an initiative designed to get companies talking about how they promote corporate social responsibility in their business. The initiative is set up by Positive Impact Events, a global not-for-profit which exists to provide education and collaboration towards a sustainable event industry. 24-hourly conversations from professionals passionate about sustainability wil...

Are you making the most of social media?

A new report by Aventri and Little Bird Told Media is aiming to provide insight into how the events industry makes use of social media. Among the key findings was the fact that 96% of survey respondents said they used social media for marketing, but only 38% said they used it for crisis management. 87% used it for customer engagement, 77% for news, 65% for live streaming/video, and 42% for gamific...