technology

Driving immersive hybrid experiences with Augmented Reality

Nextech’s Chris Burton discusses the power of Augmented Reality to optimise virtual events Technology and Augmented Reality (AR) are changing how we live, work, shop, learn and play. The global pandemic has taught us to look through a different lens, exposing new, more interactive ways to consume content. New digital experiences are rapidly taking over the ‘New New’ economy, especially in the even...

Friend or foe: the new fight for online event data

The battle for online success could see event owners sleepwalking into the same quagmire that a decade ago saw online communities consumed by the likes of Facebook and Google. ExpoPlatform’s CTO Mykyta Fastovets explores the idea that some platforms are less friend than foe.   The hasty move to digital platforms over the past year has raised one question above all others – who actually ...

Helsinki digitises its venues as it allows for virtual fam trips

The city of Helsinki has digitised some of its major event venues, in a new initiative called Virtual Helsinki. Senate Square, The Three Smiths Statue, the island of Lonna and Finlandia Hall can be explored for free in the virtual environment, which only requires a computer, laptop or smartphone. The technology was put together in partnership with VR studio Zoan, but a VR headset is not required. ...

EventsCase launches new ‘knowledge base’ support service

Event technology company EventsCase has released a new ‘knowledge base’ for eventprofs. The new service provides advice for event organisers, and is part of the platform’s support services. It is searchable and full of articles written by EventsCase experts: mainly project managers and product specialists, imparting practical information. Each article goes through a comprehensive audit process to ...

Engaging nudges in the right direction

Mykyta Fastovets, CTO at Expoplatform, discusses post event follow-up activities to engage virtual attendees.   With the jury still out on hosting physical meetups, most event professionals are organising their yearly event offering by including more virtual elements to it. But, even as these types of events and conferences gain greater traction in 2021, questions persist around the value the...

eTechSuite launches new virtual platform eMeeting

eTechSuite, the tech partner of Australian event management company Arinex, has launched a new virtual event platform, eMeeting. eTechSuite has been working alongside Arinex for 15 years, and is now launching eMeeting in response to the global pandemic. The company has also released a ‘101 of virtual and hybrid events’ report, which can be viewed here. eTechSuite CEO Nicole Walker said: “The marke...

Eventbrite integrates further with Zoom as it bets on hybrid

Event platform Eventbrite has announced it is integrating further with Zoom, as the company bets on virtual and hybrid events. Eventbrite has redesigned its integration with the video calling platform, as it builds on the more than 1.4 million online experiences it facilitated last year. The company says it is now seven times faster to use Zoom in Eventbrite events than previously. Users no longer...

EventsAIR adds 3D mode to its hybrid platform OnAIR

Event technology company EventsAIR has released the latest version of its OnAIR hybrid platform. The new version adds 3D environments, which delegates can move around in to explore an event. Other new features include custom scenes that can match brands, events or real-life environments, clickable areas to guide, inform and interact, an AIRTouch device, a virtual personal assistant, and an inbuilt...

Colorado Convention Center launches its own hybrid platform

Image Audiovisuals has created a new virtual event platform for the USA’s Colorado Convention Center. The platform recreates the look and feel of the Colorado Convention Center, allowing virtual attendees to interact and connect with the venue as though they were attending in-person. The platform features locations around the venue including the lobby, Bellco Theater, and the Blue Bear. It can be ...

Evolution of the organiser

The German Convention Bureau (GCB) recently presented the results of a new piece of in-depth research, conducted over 18 months. The ‘Business Events of the Future’ study comes from a Future Meeting Space initiative which the GCB set up in 2015, to develop a vision of how the future of events will look. It was presented live at Messe Frankfurt, as well as being streamed as an online event. The stu...

How can event planners use Clubhouse?

By Frank Yang, CMP, CEM, PMP, director of convention marketing at KINTEX, South Korea   Clubhouse is a social networking space where people around the world with similar interests exchange information and communicate based on voice: telling stories, asking questions, debating, learning, and having impromptu conversations on thousands of different topics. Launched in April 2020, Clubhouse exceeded ...

Web Summit puts its event software up for sale, announces 50 new hires

Major tech conference/exhibition Web Summit is joining the gold rush for virtual event platforms, as it announces its event software is now for sale. The company’s first customer for its software is the United Nations Development Programme. Web Summit is an event that makes heavy use of technology, with aspects of registration, networking, and more taking place via the event’s app. This software w...

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