The Netherlands

MECC Maastricht launches new international marketing campaign

The MECC Maastricht in The Netherlands is launching a new international marketing campaign to align with its new €49m expansion, beginning in June. The campaign will come courtesy of Eindhoven advertising agency Megawatt. Its aim will be to convince the target market – organisers of congresses, trade shows and events – that the  MECC Maastricht is the best choice for events. MECC Maast...

MECC Maastricht to begin €49m renovation in June

The Netherlands’ MECC Maastricht has announced its €49m upgrade and expansion is set to begin in June. The expansion hopes to increase the economic value of the Limburg Province – the country’s most southerly province, from €70m to €80m annually. Deputy for Tourism and Urban Development, Eric Geurts, commented: “The development of MECC Maastricht is extremely important for tourism in Limburg. “Aft...

MPI readies for EMEC game-changer on Dutch testing ground in 2019

Meeting Professionals International (MPI) says its four-day 2019 European Meetings & Events Conference (EMEC19) is all about focussing on how meeting and event professionals can change the way they meet, experience and learn and how to apply new formats in their next event. Once a year MPI organises its annual conference in Europe called, ‘The European Meetings & Events Conference (EMEC)’,...