Travel Intentions Pulse

MMGY launches global Travel Safety Barometer

Global marketing firm MMGY’s Travel Intelligence division has launched a sentiment tracking tool, Travel Safety Barometer, designed to monitor American travellers’ perceptions of how safe it is to engage in specific travel behaviours as the country embarks on its reopening and recovery efforts. The Barometer measures Americans’ perceptions of safety on a scale from 0 (Extremely unsafe) to 100 (Ext...