virtual

TravelTech Show announces return to in-person after 2021 virtual event

The TravelTech Show, which was virtually streamed this year, has announced its plans to return to an in-person event in London, 28-29 June, 2022. The virtual TravelTech Show 2021, 14-15 September, reported hosting 692 active participants, with 80 leading voices from the travel tech industry sharing their insights and knowledge. Fabio Zecchini, chief technology officer of TUI Musement, said: “I had...

Generation Alpha: ‘more Gen Z than Gen Z’

Tay Ling, vice-president of TBA Hong Kong, Pico Group, explores how new generations will force an adjustment in both brand marketing and the MICE sector: The moment that marketers spent years preparing for is already here: Generation Z’s phase of demographic dominance has begun. So, as the influence of their expectations, habits and needs becomes increasingly embedded in brand marketing and the MI...

ICCA statistics ‘reinvented’

It is no surprise that the annual ICCA destination rankings have changed in format, quite radically, due of course to the effects of Covid. All comparisons with previous years are pretty much redundant and the association went for the option of ‘reinventing’ its avidly awaited report on the international meetings market to show just how its members and associations had coped with the unprecedented...

VenulQ brings To Hybrid and Beyond to North America

Events software provider, VenuIQ, announced, 19 August, a North American follow up to its UK virtual event, ‘To Hybrid and Beyond’, taking place 26 August at 11am ET. The event will discuss developments and challenges from the past year and aim to highlight how the North American event industry’s post-pandemic landscape could take shape with the uncertainty of the Delta Covid variant. VenuIQ’s pan...

Hopin launches free plan – an interview with Anthony Kennada

The pandemic has been a turbulent time for many events businesses, however virtual platforms have thrived in this time of great change. One such platform is Hopin, which has grown rapidly over the last 15 months. Now one of the major players in the digital space, the company has launched a free plan for its events solution. To find out what digital events look like once we return to live, as well ...

Digital powerful – face-to-face valuable

Workers expect to make 25% more revenue when able to communicate with clients face-to-face, according to research from global hospitality group Accor. The research also indicated that face-to-face meetings were preferred over virtual, with 30% of respondents finding it difficult to gauge body language and nonverbal cues during virtual meetings. The teething problems with online meetings also obstr...

eTechSuite launches new virtual platform eMeeting

eTechSuite, the tech partner of Australian event management company Arinex, has launched a new virtual event platform, eMeeting. eTechSuite has been working alongside Arinex for 15 years, and is now launching eMeeting in response to the global pandemic. The company has also released a ‘101 of virtual and hybrid events’ report, which can be viewed here. eTechSuite CEO Nicole Walker said: “The marke...

Africa Travel Week goes virtual ahead of September live return

Africa Travel Week 2021 has just concluded, containing virtual versions of both World Travel Market Africa and International Luxury Travel Market Africa. The two shows were shifted to a hybrid format in the build-up to a planned return to live in September. They saw over 5,000 meetings take place, alongside 4,300 minutes of speed networking. The content programme featured over 40 panel discussions...

Informa partners with virtual event platform Totem to create ConnectMe

Informa has partnered with virtual events platform Totem to create ConnectMe, a new bespoke version of the platform for use at Informa events. ConnectMe will make its debut at SuperReturn and IM|Power, and will continue to expand its use throughout the year into all of the company’s events, sectors and brands. ConnectMe is planned for rollout across hundreds of the organiser’s conferences and exhi...

Why you should forget about the digital platform, and focus on experience

Christopher Bo Shields, chief creative officer and co-founder, Totem, says we should forget about which digital platform we are using, and focus on what matters – the experience.   Perhaps one of the most unexpected outcomes of 2020 – a year that was full of them – is the fact that virtual event platforms have become a huge point of discussion. But I’m going to say this: for...