virtual

Virtual Yokohama goes live

The Yokohama Convention and Visitors Bureau (YCVB) has launched a website to introduce the tourism and MICE elements of Japan’s second-largest city to a global audience. Named Virtual Yokohama, the platform aims to allow the city to welcome business-related site visits virtually and to continue to compete for conventions amid governmental restrictions on international travel. The interactive websi...

ASM Global plans largest job fair in live entertainment history

Venue management and event strategy specialists, ASM Global has announced plans for a three-day international collaborative virtual job fair ‘The Next Great Opportunity’, 15-17 February, aimed at addressing the global staffing shortage that many companies in a variety of industries face. ASM leadership hopes that the global search will surface diverse talent and expand the company’s reach within i...

Why virtual events are here to stay even after in-person events return

By Cathy Song Novelli (Pictured): Not so long ago, in a world of lockdowns, venue closures, and social distancing rules, all in-person or physical events came to a halt. At that moment, the virtual events landscape helped global businesses break the geographical barriers and connect and engage with their audiences. While some countries are still battling the delta variant and many Covid-19 cases, ...

What Seoul learned from digital transformation

It’s been about a year since the first event was successfully hosted on Virtual Seoul. After 28,000 visitors, what we have learned is that digital resources are the property of people who make use of it. In early 2021, Seoul Convention Bureau introduced a variety of digital resources that virtually changed physical attractions, such as 48 360-degree VR videos in addition to 13 previously produced,...

IAPCO EDGE Asia-Pacific seminar lines up 11 experts for insightful four days

The International Association of Professional Conference Organisers (IAPCO) EDGE Asia-Pacific Seminar, 11-14 October, will be four-days of virtual thought leadership and learning events for industry professionals. The seminar will cover topics such as the do’s and don’ts of hybrid conference management as well as practical tips to retaining and supporting staff. The seminar will hear from 11 exper...

TravelTech Show announces return to in-person after 2021 virtual event

The TravelTech Show, which was virtually streamed this year, has announced its plans to return to an in-person event in London, 28-29 June, 2022. The virtual TravelTech Show 2021, 14-15 September, reported hosting 692 active participants, with 80 leading voices from the travel tech industry sharing their insights and knowledge. Fabio Zecchini, chief technology officer of TUI Musement, said: “I had...

Generation Alpha: ‘more Gen Z than Gen Z’

Tay Ling, vice-president of TBA Hong Kong, Pico Group, explores how new generations will force an adjustment in both brand marketing and the MICE sector: The moment that marketers spent years preparing for is already here: Generation Z’s phase of demographic dominance has begun. So, as the influence of their expectations, habits and needs becomes increasingly embedded in brand marketing and the MI...

ICCA statistics ‘reinvented’

It is no surprise that the annual ICCA destination rankings have changed in format, quite radically, due of course to the effects of Covid. All comparisons with previous years are pretty much redundant and the association went for the option of ‘reinventing’ its avidly awaited report on the international meetings market to show just how its members and associations had coped with the unprecedented...

VenulQ brings To Hybrid and Beyond to North America

Events software provider, VenuIQ, announced, 19 August, a North American follow up to its UK virtual event, ‘To Hybrid and Beyond’, taking place 26 August at 11am ET. The event will discuss developments and challenges from the past year and aim to highlight how the North American event industry’s post-pandemic landscape could take shape with the uncertainty of the Delta Covid variant. VenuIQ’s pan...

Hopin launches free plan – an interview with Anthony Kennada

The pandemic has been a turbulent time for many events businesses, however virtual platforms have thrived in this time of great change. One such platform is Hopin, which has grown rapidly over the last 15 months. Now one of the major players in the digital space, the company has launched a free plan for its events solution. To find out what digital events look like once we return to live, as well ...

Digital powerful – face-to-face valuable

Workers expect to make 25% more revenue when able to communicate with clients face-to-face, according to research from global hospitality group Accor. The research also indicated that face-to-face meetings were preferred over virtual, with 30% of respondents finding it difficult to gauge body language and nonverbal cues during virtual meetings. The teething problems with online meetings also obstr...