VisitScotland

IBTM World keeps show on the road in Barcelona with 30,000 pre-scheduled meetings and 7,000 attendees

Organiser Reed Exhibitions delivered its 2021 edition of IBTM World in Barcelona, 30 November-2 December, the first face-to-face event in the IBTM portfolio in two years. The show brought 7,000 attendees together, with 30,000 pre-scheduled one-to-one business meetings taking place. Event professionals were also able to come together at networking and education sessions on and off the show floor at...

IBTM World reveals 65-session Knowledge Programme

Organisers of IBTM World, which opens in Barcelona later this month, have announced the Knowledge Programme will include 65 sessions and the CMP-accredited conference programme will feature three keynote speakers. The content sessions will be built around four topical themes: Trends and technology; gamification and engagement; the future of event planning (including sustainability, safety and secu...

VisitScotland appoints new director of industry and destination development

VisitScotland has announced the appointment of a new director of industry and destination development to succeed Riddell Graham, who is retiring in September after 45 years at the national tourism organisation. Rob Dickson (pictured), executive director of corporate improvement and economy at Scottish Borders Council, will take over the role on 11 August. Dickson has held senior roles in Scottish ...

Scotland’s Journey to Change

VisitScotland Business Events has launched a new campaign, Journey to Change, which will showcase how business events can drive social and economic transformation. Journey to Change is aligned with the United Nations Sustainable Development goals and demonstrates the impact that business events can have in helping to tackle some of the world’s biggest challenges, including climate change, eradicat...

Scotland: the European flower of PCMA membership

Scotland has the largest membership in PCMA’s EMEA region. Head of Business Events at VisitScotland, Neil Brownlee explains the importance of that partnership:   Since 2012, VisitScotland Business Events has been a strategic partner of global events association PCMA (Professional Convention Management Association), headquartered in Chicago, US. Scotland now has the largest membership in PCMA’...