VOK DAMS

VOK DAMS showcases Polestar on the road in China and shares hybrid event hacks in new White Paper

international communications agency for events and live-marketing VOK DAMS’s China operation has launched consumer experience activities for performance electric vehicle manufacturer, Polestar, a Volvo subsidiary. For the launch of the new Polestar 2, VOK DAMS produced an attention-grabbing pop-up experience in four key cities: Hangzhou, Shanghai, Beijing, and Shenzhen. VIPs, press and the general...

VOK DAMS gives 3G welcome to German revision of Covid-19 regulations

International communications agency VOK DAMS has welcomed the positive developments for events and live marketing in Germany, where revised and less stringent Covid-19 protection regulations of the federal states were put in place. North Rhine-Westphalia and Baden-Württemberg saw the 3G rule replace the infection rate level setup. Events are possible without participant limit, as long as all parti...

VOK DAMS signals return to live, with enquiries in China up 30%

After a year and a half of Covid-19, international communications agency VOK DAMS, says it is again registering a strong increase in demand for live events worldwide. According to the agency, 26% of all enquiries it received in Germany concern face-to-face events, 35% hybrid events with a mix of digital and face-to-face components, and 39% purely digital gatherings. The economy in Germany is initi...

VOK DAMS and IBM collaborate on new event platform

International event and live marketing agency VOK DAMS has announced a collaboration with IBM’s digital agency IBM iX to facilitate virtual events and digital customer and brand experiences. Their Marketing Experience Hub platform will run on IBM Cloud. It will be offered to companies to host events and tradefairs virtually and promises “seamless customer engagement”. VOK DAMS will des...

New VOK DAMS White Paper identifies six factors for digital and hybrid event success

International communications and events agency VOK DAMS has published a new White Paper based on learnings from 439 digital and hybrid events. The results of the research point a picture of how digital and hybrid event formats have been successful. The White Paper, ‘Success factors of hybrid and digital events’, is a study that evaluates experiences gained from a total of 439 hybrid and digital ev...