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White Paper

Are you making the most of social media?

A new report by Aventri and Little Bird Told Media is aiming to provide insight into how the events industry makes use of social media. Among the key findings was the fact that 96% of survey respondents said they used social media for marketing, but only 38% said they used it for crisis management. 87% used it for customer engagement, 77% for news, 65% for live streaming/video, and 42% for gamific...

drp white paper ‘Perception vs Reality’ debated in UK Parliament

Creative communications agency drp has released a new white paper, which was debated in the United Kingdom’s Parliament. The white paper is titled ‘Perceptions vs Reality’, and focuses on the gap between perception and reality in communications, technology and engagement within modern organisations. The paper was discussed during the All Party Parliament Group (APPG) for the events industry,...

BCD Meetings & Events releases ‘The Green White Paper’ sustainability report

BCD Meetings & Events (BCD M&E) has unveiled its latest report, ‘The Green White Paper’, which explores how sustainability affects and plays a part in the meetings, travel and events industry. The report draws on quantitative and qualitative research from more than 350 corporate and event professionals. This is a key example of their continued investment in the industry and their ethical a...