How Taiwan is opening up its MICE industry to Southeast Asia

Asia News
How Taiwan is opening up its MICE industry to Southeast Asia

According to new statistics released by the Taiwan Tourism Bureau, the number of vsitors to Taiwan from Southeast Asian countries in the first half of 2018 has increased by 17% over the previous year.

This comes after visa-free entry was granted to visitors from Thailand, as part of the New Southbound Policy in August 2016.

In addition to expansion of the general tourist market, corporate incentive travel is another area of opportunity that the country is focusing on.

This year, after sending promotional teams on July tours to a number of Southeast Asia MICE markets (Philippines, Singapore, Malaysia), the Taipei City Government’s Department of Information and Tourism has had a team in Bangkok, Thailand attending IT&CMA 2018 from 18-20 September.

Chun-Chieh Hsiao, chief secretary of the Department of Information and Tourism (DOIT), introduced Taipei’s diversified incentive travel sponsorship program to international buyers, along with the Taipei Double Decker Sightseeing Bus service and Taipei Fun Pass.

He stated that as a result of the granting of visa-free entry to visitors from Southeast Asia, there were 44 cases under DOIT’s MICE incentive-travel sponsorship program last year. This year, as of September there have already been 47 incentive-travel applications.

DOIT has also invited an incentive-travel group from an internationally renowned Malaysian direct-sales enterprise to Taipei, consisting of 1,000 outstanding employees. They will visit the city in November.