Taiwanese influx helps Brisbane break visitor records

Asia
Taiwanese influx helps Brisbane break visitor records

A massive influx of Taiwanese visitors to Brisbane has helped the city break a trifecta of international tourism records.

Lord mayor Graham Quirk said the latest International Visitor Survey from Tourism Australia revealed total overseas visitor numbers to Brisbane had climbed 4.6% to an all-time high of 1.24m in the year to September 2017.

Total visitor expenditure reached a record-breaking A$2.2bn (US$1.66bn) and the number of holidaymakers grew to an all-time high of 669,000.

“The record number of international visitors to Brisbane has been boosted by a massive jump in Taiwanese visitors, up 46.4% to 29,000,” Cr Quirk said.

“The increase in Taiwanese visitors is potentially thanks to more direct air services from Taipei to Brisbane, emphasising how an increase in direct routes to our city can help attract more visitors.”

New direct flights from Vancouver, Tokyo and Christchurch over the last couple of years have also helped contribute to the rise in numbers.

Brisbane recently welcomed the first direct flight from Beijing through Air China, which, believes Cr Quirk, will help draw more visitors from the number one international tourism market and help foster increased trade and investment.

Cr Quirk said Brisbane Marketing had been working with Tourism Australia, Tourism and Events Queensland, Brisbane Airport Corporation and airline partners on securing new air routes and conducting marketing and trade activities in various markets.

The two markets showing a dip in total visitor numbers were the UK (-1.8%) and the US (-1.4%).

Image courtesy of Fletcher photography

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