ESTONIA – The Estonian Convention Bureau (ECB) and Tallinn City Tourist Office and Convention Bureau (TCTO&CB) have teamed up to launch an ambassador programme for academics and business people to attract international conferences and exhibitions to the city.
Workshops planned for next year will show Estonian professors and scientists who are members of international associations how to bring their conferences to Tallinn, Estonia’s capital.
“We’re looking for ambassadors from all sectors,” said ECB’s MD Riine Tiigi, “but what makes the Tallinn programme exciting is that it can tap into the city’s scientific potential and its role as a hotspot for development of ICT solutions.”
Ambassador programmes have proven effective in other European cities, in some cases accounting for up to 70 per cent of conferences in their markets.
With the recent opening of the Solaris Centre, Tallinn can now host events for up to 1,800 people.