The Thailand Convention and Exhibition Bureau showcased 13 years of MICE development through its history at Thailand MICE Forum 2018: Redefining Our Industry.
TCEB reported more than one trillion baht of MICE revenue had been generated since its inception, and the country has hosted 20 international MICE events per year. Support has also been granted to more than 5,000 MICE events in Thailand and overseas.
The forum also saw TCEB announce the reform of its strategies in three parts, to promote the sustainable MICE industry for the fiscal year 2019.
Dr Atchaka Sibunruang, chairman of the board of director at TCEB, said: “The statistics from 2017 showed that TCEB and operators in the MICE industry had created a positive impact on the country’s economy in different aspects.
MICE expenditure stood as high as 213,200 million baht, contributing 173,000 million baht, or 1.1%, to the country’s GDP.”
During the presentation, TCEB announced that successful bids had attracted more than 300 MICE events to Thailand, an average of 20 per year.
The International Congress and Convention Association (ICCA) and UFI ranked Thailand as fifth in Asia by number of conventions, and seventh for exhibition destinations in Asia. The country ranked top spot in ASEAN countries for both rankings.