Top 3 trends in Business Events for 2021

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Top 3 trends in Business Events for 2021

Over the past last year there’s been a major transformation in the business events industry where event planners have had to become adaptable, flexible and more imaginative in the ways events are brought to life.

Melbourne business event suppliers are at the forefront of this every changing industry, and setting the pace with the latest trends to delivery outside-the-box-thinking and fresh perspectives to enhance the delivery of events, reach new audiences and deepen engagement. Melbourne Convention Bureau (MCB) is seeing their clients work with local suppliers

Interested in learning more? Check out the top three trends MCB is seeing in the Business Events sector in 2021.

Socially conscious incentive programs
The buzz word pre the pandemic was ‘sustainability’ and over the last year we’ve seen a collective narrative whereby people have been through a similar experience that has realigned priorities to do good by our community and the environment we live in. It’s right to acknowledge that aspects of the business events industry do contribute to wasteful resources. As a result companies and planners are looking at ways to offset these negative impacts and contribute towards the Sustainable Development Goals by seeking out more sustainable practices from venue sourcing to CSR focused experiences.

Not sure where to start? MCB can help event planners execute a sustainable event or incentive program.

There’s a myriad of incentive experiences  to really connect your people with a sense of giving back and provide a return on emotion that are the perfect for your next team building activity.  Book a VIP tour at Phillip Island Nature Park to have a private ranger guide share conservation stories while your team builds much needed artificial burrows that act as a box for wildlife in the area.

Go on an Aboriginal Heritage walk at the Royal Botanic Gardens and gain insight into the rich history of the First Peoples of Australia though a journey of learn about Aboriginal plant uses, customs and on-going connection to country and land.

Or go on a Sustainable Farm Tour at Green Olive down by Mornington Peninsula where you’ll learn about their biological approach to farming and paddock to plate food production. After the tour you can settle with the view of their vineyard with seasonal farm grown tapas and a glass of the estate grown wine.

No matter what Sustainable Development Goal your organisation is working towards, MCB can help you deliver on your sustainability objectives whilst providing your clients with an educational and memorable experience.

Innovation stepping in to create safe and memorable events

To ensure the safety of our events there has been many new technology developments to help ensure the safety of event execution.

Harry the Hirer developed new Smart Badge technology which help businesses and planners execute events with confidence ease. The technology provides instant contact tracing, updates on room capacity limits and provides social distancing alerts allowing clients to feel safe and at ease during an event.

Where distance now sets us apart, suppliers are helping clients create high quality productions in the form of live crosses and live streaming where people attending an event can watch an engaging presentation. As an example Harry the Hirer last year helped execute a live cross for Chinese travel agents to experience Australia’s first surf park URBNSURF which was well received both near and far!

Making virtual and hybrid events engaging

There is no doubt hybrid and virtual events and made a big impact but the big question on everyone’s minds is how can online events boost engagement and impact.

Whilst you can’t replace the magic of in-person interaction there’s an exponential move towards the use of digital tools to help event planners and decision makers bridge that gap. From engaging Zoom backgrounds, avatars for Virtual Booths to even fun Working from Home survival kits these are some of the little ways planners can add a touch of engagement pre, during or post an online event.

Virtual reality and 360 tours are becoming the new norm to help event planners have ‘onsite’ inspections of venues and accommodation from the comfort of their very own home.

ShowTime Event Group also provide assistance for online events including ‘Out of the Box’ immersive events that include production execution and includes interactive activities such as ingredients for cooking classes and themed lunches and dinners delivered to your door.

Want to see how Melbourne Convention Bureau can help bring your next event to life? Discover MCB’s free Event Support or contact the team at

Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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