Trademark win for American Express GBT with tech patents

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Trademark win for American Express GBT with tech patents

American Express Global Business Travel (GBT) has been awarded two technology patents by the US Patent and Trademark Office.

One patent (US Patent 11,068,939) was granted for a neural network for optimising the display of hotels on a user interface. This technology uses artificial intelligence (AI) to process individual and company travel histories to make tailored hotel recommendations to travellers. The AI factors in a range of dynamically, weight-adjusted datapoints such as distance to meeting, loyalty programme membership and past purchase decisions.

A second patent (US Patent 11,068,477) was granted for natural language processing with pre-specified SQL queries. This invention enables travel managers and others to analyse and measure travel programme performance using a natural language chatbot. Users can query a database using ordinary language rather than technical syntax. The system also offers an interface that allows users to train it over time to better understand the intent behind their questions.

Vinay Jain, GBT vice-president and senior counsel for technology and intellectual property, said: “The award of these two patents represents a significant milestone along GBT’s journey to create the world’s most valuable travel marketplace. It reflects our long-term commitment to the development of proprietary, cutting-edge technology to continuously elevate the customer and traveller experience.”

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