TRO has joined forces with Italian Omnicom agency Inventa to create Inventa TRO.
The move suits both the organisations’ plans to expand their Pan-European offerings.
Antonio Magaraci will be the country head of Inventa TRO, leading a team of 40 at the Milan-based office.
Michael Wyrley-Birch, chief operating officer TRO EMEA, said: “We continue our strategy to expand our global agency offering in line with our clients’ requirements. With over 25 years’ experience, Inventa is an award-winning, established marcomms agency that provides us with the perfect platform to continue our drive into another key strategic market. We are particularly excited by the digital expertise within the agency that will complement our business.”
Magaraci added: “We are delighted to join TRO whose heritage in live events and experiential will bolster our existing offering. Across the UK and Italian offices we are currently working together on a project for the UEFA Champions League Final and are collaborating on several other briefs and pitches in what is set to be a very busy New Year.”