Canada’s west coast city of Vancouver is set to welcome 4,000 professional meeting planners and supplier members of the Professinonal Management Association (PCMA), as the Convening Leaders congress opens at The Vancouver Convention Centre, 10-13 January.
It will be the first time the association’s annual conference has been held in Vancouver.
Convening Leaders focuses its content on professional development for meeting industry and on showcasing the latest innovations and trends in event technology, meeting design and business event strategy, is expected to contribute an estimated CAN$6.2m (US4.39m) in direct spending to the British Colombia (BC) economy.
Tourism Vancouver and the city’s hospitality community are rolling out the red carpet for this group of influential decision makers, with the ultimate goal of securing future convention contracts.
Upon arrival in Vancouver, delegates will see Vancouver International Airport’s Control Tower aglow in PCMA colours and street banners at Canada Place welcoming the group.
City tours are scheduled for more than 320 delegates, morning runs and yoga sessions have been organised.
Opening and closing receptions are being hosted at the Vancouver Convention Centre.
PCMA brings a corporate social responsibility agenda to each Convening Leaders host city through their Hospitality Helping Hands programme. In Vancouver, a team of 150 PCMA delegates will fund and build creative play environments at two “at risk” daycare centres in Vancouver.
A team of 250 student and industry volunteers will assist conference organisers. All of the student volunteers are enrolled in BC hospitality and tourism education programmes and will have the opportunity to work alongside industry professionals.
Shirley Bond, minister of jobs, tourism and skills training and responsible for labour, said: “British Columbia continues to be a destination of choice for meetings and conventions. Welcoming these events to our province has an important economic impact with increased tourism, business and employment opportunities.”
PCMA president and CEO Deborah Sexton added: “The creative construct for Convening Leaders 2016 is Cultivating Creative Moments, which couldn’t be more appropriate for Vancouver. This diverse city is a hub for endless inspiration and the Vancouver team has consistently demonstrated they are among the world’s best with respect to delivering creativity and professionalism to the meetings industry.”
Claire Smith, vice-president, sales and marketing, Vancouver Convention Centre and Co-Chair of the Vancouver Host Committee said she was excited “to welcome the best and brightest to one of our industry’s leading events – PCMA Convening Leaders. This week will be the largest site inspection in Vancouver’s history. Influential decision makers from across North America and around the world will experience firsthand what makes Vancouver one of the world’s most livable cities and why we are North America’s best convention centre – one that continues to attract the pinnacle of industry events like PCMA’s Convening Leaders”.
PCMA has 6,000 members in 17 chapters throughout the United States, Canada and Mexico mainly, and 39 countries in total.
For additional information, visit: www.pcma.org