VisitBritain has confirmed its annual meetings, incentives, conferences and exhibitions event, MeetGB, will take place at Celtic Manor Resort and the neighbouring ICC Wales.
MeetGB runs 22-24 April 2020 and is set to host up to 90 international buyers from Europe and North America who will meet and do business with 80 industry suppliers from venues, hotels, destinations and incentive experiences across the UK.
Registration for the event is also now open for international MICE buyers and UK business event suppliers.
In a statement released by VisitBritain, UK Tourism Minister Helen Whately said: “We have a thriving events industry and I’m delighted that next year’s MeetGB conference will be hosted by ICC Wales. This will be an excellent opportunity to showcase the best of the UK and help us develop new global relationships, boost trade and investment across the country.”
VisitBritain chief executive Sally Balcombe added: “MeetGB has been created with global buyers in mind to highlight the breadth and quality of the UK’s business events industry. We are delighted to be bringing our flagship event to the new ICC Wales, a shining example of the high-calibre, world-class conventions, events and meetings venues the UK has to offer.
“MeetGB also gives UK suppliers and destinations the opportunity to promote their products on an international scale, forging valuable business relationships that will drive more international MICE events right across the country, boosting local economies.”
Organisers say they expect thousands of one-to-one business meetings. Delegates will have the opportunity to learn about the future of the events industry, exploring sustainability and wellness, driving innovation and expertise.
MeetGB will also incorporate wellness, with a programme to encourage attendees’ wellbeing alongside networking and social events, organisers say.
Ahead of the business programme, international buyers will attend educational visits to 11 different UK destinations as they experience first-hand the country’s best conference, events and incentive products.
VisitBritain promotes business events worldwide under the ‘Events are GREAT’ brand, part of the UK Government’s GREAT Britain campaign.