Vok Dams agency No.1 in Germany for revenue again

News

EUROPE – International events agency Vok Dams has been ranked No. 1 in terms of revenues generated by German creative agencies. It is the tenth time in a row Vok Dams has occupied the top spot in the rankings organised by German media trade magazines Horizont and W&V.

“This success is both an incentive and an obligation for us,” said Colja Dams, Vok Dams CEO.
“We know how much effort it takes to move up but it takes even more to stay on top.”

Vok Dams attributes its success to creatively integrating new communication trends into live-marketing. The most current examples are hybrid events that combine the live event experience with MoSoLo (mobile applications, social media, location based services) and which, said Colja Dams, were increasingly requested by clients.

Several Vok Dams hybrid events have won international awards. The agency won the gold award recently at the US Ex Awards, in the category ‘Best Press/Media Event’.

The Ex Awards attracted 800 entries from all over the world competing in 28 categories. Vok Dams’ winning hybrid event for Volkswagen was ‘Think Blue. Spritsparathon 2011’. Participants could qualify in six regional competitions for the grand German finale – all based on their fuel-conserving driving and their knowledge around the environment and sustainability. The project was advertised  in motor industry magazines and via mobile and digital media, especially social media.
 
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Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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