VOK DAMS and IBM collaborate on new event platform

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VOK DAMS and IBM collaborate on new event platform

International event and live marketing agency VOK DAMS has announced a collaboration with IBM’s digital agency IBM iX to facilitate virtual events and digital customer and brand experiences. Their Marketing Experience Hub platform will run on IBM Cloud. It will be offered to companies to host events and tradefairs virtually and promises “seamless customer engagement”.

VOK DAMS will design the new formats and event concepts which will be built on the IT expertise, AI and cloud technologies from IBM.

Solutions such as IBM Watson Media Live Streaming or automated subtitling of digital event content can be worked into event concepts and customers will be able to dial into parallel channels and interact with speakers via chat. AI solutions such as media libraries and newsrooms will serve as a basis for talking with customers before and after an event.

The open architecture of IBM Cloud enables the organiser to use data and AI running on different platforms, says VOK DAMS. Thus, the main applications run out of the IBM Cloud region in Frankfurt, but data and technologies can be run in a hybrid environment, such as on a private cloud or on premise at the client’s architecture. The result, the partners claim, is a flexible solution that can be connected in all directions and is based on an established, highly innovative technology stack.

 

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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