WORLD – The World Travel Market has signed up Mexico as its Premier Partner.
Mexico has become WTM 2015’s Premier Partner as part of the country’s promotion in the UK. WTM takes place in Excel London, 2-5 November 2015.
2015 has been designated as The Year of Mexico in the UK and the UK in Mexico and is seeing an exchange of art, culture, science, academia, business and tourism of which the WTM Premier Partnership is a key initiative.
Mexico has seen a significant increase in tourists from the UK, with 458,932 tourists visiting in 2014 – a 10.8% increase on 2013 visitors.
Furthermore, for the first quarter of 2015 UK visitors to the country totalled 95,821, a 13.5% increase on the same period last year.
An increase in air capacity between the UK and Mexico will help increase tourism numbers with Aeromexico increasing from three to five flights a week from London Heathrow and Mexico City in June.
World Travel Market senior director, Simon Press said: “I am delighted Mexico is the Premier Partner for WTM 2015. The Year of Mexico in the UK is a great cultural exchange of which travel and tourism is central.
“World Travel Market is the perfect platform to promote Mexico’s unique tourism offering and help facilitate further growth in its travel industry.”
Mexico took around a quarter of the pod stands at Reed Travel Exhibitions’ ibtm america show earlier this month in Chicago.