WTM Latin America says large interest in Hosted Buyer Programme


WORLD – Organiser of World Travel Market (WTM) Latin America, Reed Travel Exhibitions (RTE), says it has received “phenomenal global interest” in its Hosted Buyers Programme.

RTE says almost 900 senior buyers from around the world applied to attend the inaugural WTM Latin America, which takes place in São Paulo between 23 and 25 April 2013, as part of the event’s Hosted Buyers’ Programme, before the application process closed last week.

Up to 250 senior buyers will attend as part of the Hosted Buyers Programme, with half attending to strike deals with leisure exhibitors and the other half aiming to sign contracts with MICE exhibitors.

Buyers will come from the key Latin American markets of Brazil, Argentina, Mexico,Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.

International buyers will come from a host of key markets for the region, including; USA, Canada, Africa and the key European markets of Portugal, Spain, Italy, Germany, UK and France.

RTE’s Director WTM Latin America Lawrence Reinisch says: “The high level of interest in WTM Latin America’s Hosted Buyers Programme from the world’s most senior buyers is an early indication of how successful the event will be.

“The Hosted Buyers Programme guarantees a minimum of 5,000 business meetings forexhibitors and will play a critical role in the event generating new business for the region. Proving once again that WTM, be it in London or São Paulo, means business.”

WTM Latin America will host more than 1,000 exhibiting companies from around the world, and is expected to attract more than 7,000 visitors over the three days of the show.

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