Arinex unveils new brand at 50th anniversary celebration in Sydney

Australasian event management company, Arinex, has marked its 50^th anniversary by launching a rebrand with new logo, and paying tribute to its visionary founder. The new branding was unveiled to 250 Arinex clients, past and current staff, partners and industry leaders at its 50th anniversary celebration at the ICC Sydney on 12 May. Arinex managing director, Nicole Walker, said the refreshed brand would take the company forward into the next 50 years. “Arinex has a proud history of delivering exceptional event solutions for our clients around the world. Our refreshed brand stays true to our legacy while emphasising our commitment to innovation, creativity and connection,” Walker said. Arinex has maintained its core brand hallmarks, including its signature pink colour. A simplified tagline, ‘Inspiring Experiences’, said Walker, emphasised the company’s passion for delivering on clients’ ambitions.” The anniversary event was a celebration of 50 years of achievements, showcased through photos, video and memorabilia on display. Arinex has provided services for various notable events over the years, including over 60 events for the 1988 Australian Bicentenary, 1995 Global Cultural Diversity Conference, Corroboree 2000, BHP’s Corporate Hospitality Programme for Sydney 2000 Olympics, LNG12 and LNG18, and many other key national and international scientific and medical conferences. The company claims it was the first to process conference registrations and abstracts over the internet using event management software in the late 1990s, and in 2022, it became Australia’s first event management company to achieve carbon neutral certification. There was also a tribute to Roslyn McLeod OAM, who founded the company in 1973 and remained at the helm until 2021. She reflected on her career journey and said: “In business events we talk a lot about legacy. The best legacy to come out of 50 years is the relationships and friends created and maintained. I have run my race and I now leave the company in the capable hands of Nicole Walker,” McLeod OAM said. Photo: Nicole Walker and Roslyn McLeod.