Abu Dhabi CVB and SITE team up on incentives strategy for emirate

The Abu Dhabi Convention and Exhibition Bureau, part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a strategic partnership with the Society of Incentive Travel Excellence (SITE) to support the emirate’s MICE offering. The agreement will enable employees and key stakeholders to receive a specialised professional certification and benefit from SITE’s educational programme of global incentive travel industry best practices. Providing networking and destination awareness opportunities to key DCT Abu Dhabi stakeholders, the strategic partnership will provide year-round access to SITE’s dedicated incentive travel events and conferences. The partnership will also promote Abu Dhabi as a destination to host incentive travel schemes and events for corporate groups. Mubarak Al Shamsi (pictured), director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said he was “delighted” with the partnership, which, he said, would help the emirate establish itself as a prime incentive travel destination and play a key role in crafting, co-curating, and delivering purposeful contributions to the SITE association, as well as to Abu Dhabi’s incentive travel market. “We look forward to working closely with SITE over the coming year to deliver bigger and more impactful incentive travel events and schemes for corporations, as well as offer more opportunities for our employees and key stakeholders to connect, upskill and deliver exceptional incentive experiences in the future,” Al Shamsi said. Al Shamsi also participated in the recent 2022 SITE Global Conference held in Dublin, speaking at the Strategic Sponsor Roundtable, which included incentive travel professionals, SITE’s strategic partners, SITE International Board of Directors as well as SITE Foundation Trustees, to exchange strategic priorities for the year and identify synergies to facilitate successful collaborations in the future. As part of the partnership, Abu Dhabi will host the SITE Executive Summit at Abu Dhabi Business Events Week 2022, which will be held in the autumn. During the SITE Executive Summit, key ADCEB stakeholders will participate in SITE’s CIS qualification programme. For more information about DCT Abu Dhabi and the destination, please visit tcaabudhabi.ae and visitabudhabi.ae