ADNEC’s Hive brings a fresh buzz for events

Middle East News
ADNEC’s Hive brings a fresh buzz for events

The Hive grew out of an idea for an Innovation Lab concept for ADNEC’s own staff meetings and now offers 865sqm of versatile space, designed as not just a space for hire but one that can enhance the benefits of face-to-face engagement.

The Hive consists of an 80-seat auditorium informally named The Collaboratorium, and The Lab that offers 320sqm of configurable space as well as three meeting rooms offset from the main area.

Across the main hall, The White Rooms are a separate meeting area and comprise three meeting spots. No two rooms are alike.

Facilities include multiple display panels (up to 7x4m in size) and state-of-the-art sound and video systems. Floor-to-ceiling glass panels separate the rooms, and most of the eclectically coloured furniture is on wheels so that attendees can personalise them as needed.

Reimagining of lunch and coffee breaks has resulted in an area where attendees can ‘graze’ anytime they want.

Humaid Matar Al Dhaheri, Group CEO of ADNEC, said of the official unveiling of The Hive: “We are committed to developing and growing the conference and meeting sector. Among the key observations we have made at meetings was the insight that audiences are becoming increasingly distracted with traditional meeting formats.”

He went on to say that The Hive provided “a significantly different environment, yet one that complements the existing conference and event facilities at ADNEC. It also gives us the opportunity to fully align with our clients’ objectives and work together to enhance learning, engagement, innovation, networking, training and creativity.”

Al Dhaheri added: “ADNEC is keeping an open mind about who will use The Hive, and the many purposes it can fulfil. Truly, this is an experiment and disruption of the age-old meeting room concept, where we work with our clients to envision the future of face-to-face events.”

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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