Aeorema announces reasons to be Cheerful about WEF Davos

Cheerful Twentyfirst heads to Davos. The agency secured two new contracts. Aeorema's brand experience division will deliver events at the World Economic Forum for the first time in January 2025. This marks a significant expansion beyond their award-winning Cannes Lions work.

North America | Guest Author
08 January 2025, 8:23am 

Strategic communications group Aeorema Communications, which has offices in London, New York and Amsterdam, has announced that its brand experience agency, Cheerful Twentyfirst, has secured two new event contracts to deliver at the World Economic Forum in Davos (WEF Davos) in late January 2025. It will be the first time that Cheerful Twentyfirst will have a presence at WEF Davos, the global gathering that brings together business leaders, politicians, academics, and influential figures for top-level discussions on the future of the world.

At WEF Davos, Cheerful Twentyfirst will be providing creative and creative event services to an expanded audience within the financial and professional services sectors and the new contract wins mark an important milestone in the company’s growth.

Steve Quah (pictured), CEO of Aeorema Communications plc, commented: “I am very proud that Cheerful Twentyfirst will be undertaking its first activations at WEF Davos in just a few weeks. While we are, perhaps, best known for the glamour of our work at Cannes Lions, we also partner with global financial and professional services clients, for whom WEF Davos is of critical importance.

“As one of the world’s most prestigious forums, WEF Davos provides us with a prime opportunity to demonstrate our expertise in delivering world-class events on a global scale. We anticipate that this will open new pathways for growth, as we look to replicate our award-winning success from Cannes Lions across other major international events. While smaller in scale than Cannes Lions, a presence at WEF Davos 2025 represents a significant milestone for us.”

With representatives from more than 1,000 corporations expected to attend WEF Davos 2025, events and programming will range from creating a more inclusive and sustainable future, to tackling the most pressing economic challenges of our time.

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