Agency secures client partnership with One Young World

Global events agency The Fresh Group has commenced on a new client partnership with One Young World after a competitive pitch process. One Young World is a global community for young leaders. Its mission is to create a fair, sustainable future for all, by developing young leaders who are taking action to solve the world’s big challenges. It also builds young leaders’ expertise, elevates their profiles and inspires them to increase their impact. The annual summit brings together delegates from 190+ countries, who are counselled by influential political, business and humanitarian leaders such as ex-Irish president Mary Robinson, Nobel Laureate Professor Muhammad Yunus, and the UK’s Duchess of Sussex. The 2022 One Young World Summit is taking place in Manchester, UK, and The Fresh Group has been appointed as one of the summit’s key agency partners. The Fresh Group will be responsible for rolling out the brand identity across the event and installing the sponsor exhibition. The agency will also work with individual sponsors to design and produce stands unique to their offering. This aims to create a cohesive journey for attendees throughout every touchpoint of the event. Lucy Walton, event manager at One Young World Summit, said: “We were really impressed by the pitch that Fresh delivered for the Manchester Summit this year. They brought some really innovative and dynamic ideas to the table.” Lee Harris (pictured), CEO, The Fresh Group, added: “While a lot of our events deliver right across the UK and globally, we always love it when we have the opportunity to deliver landmark events in our home city. We look forward to working in partnership with the One Young World team and Manchester Central to make this event the best yet.”