Australia-based MICE trade show, AIME is expanding for 2024, with a larger show floor footprint (with an additional two bays) at its home, the Melbourne Convention and Exhibition Centre. This growth allows the introduction of new zones, including The Boutique and DMC Network and bringing a number of first-time exhibitors to AIME. A dedicated zone for the world’s boutique experience makers, The Boutique will showcase such operators as small independently owned wineries with intimate spaces, design-led luxury venues with a distinct personality and services to match, and other bespoke and highly customisable experiences. Also, for the first time at AIME, a dedicated zone for Destination Management Companies (DMCs) will be created – the DMC Network. AIME 2024 will also feature dedicated spaces on the show floor for impromptu meetings, facilitating more networking opportunities across the three days of the event. Across three days, AIME will connect vetted buyers with up to 400 exhibitors and organisers promise industry leaders also an immersive space of learning, growth and development. Visitor registration opens 13 November, 2023 at aime.com.au Australian and New Zealand based event professionals who apply for the 2024 Hosted Buyer Programme before 31 October 2023 and are accepted onto it, have the chance to win a Canadian experience. The prize supported by Club Med and Air Canada includes return flights, seven nights’ accommodation at Club Med Quebec Charlevoix with all meals, drinks, entertainment and activities – including ski lift passes and lessons. Hosted buyers receive complimentary return economy flights to Melbourne, group transfers, luxury accommodation, meals and exclusive invitations to VIP networking events and the Melbourne Convention Bureau’s Uncover Melbourne Program. In return, hosted buyers commit to attending a minimum number of pre-scheduled appointments with exhibitors across the two-day tradeshow. Hosted buyer applications are open until 8 December 2023. Interested parties can apply via aime.com.au AIME has also announced the following industry leaders as AIMEbassdors for 2024:
- El Kwang, founder and chief engager of BEAM
- Paula Rowntree, head of external engagement, Australian Psychological Society and founder, The Business Events Network
- Mike Williams, senior partner, Senior Consultant, Gaining Edge
- Leanne Zeid, director of groups and meetings, Regional Sales Australasia, IHG Hotels and Resorts
- Maggie Diasinos, account director, MCI Australia
AIME is owned by the Melbourne Convention Bureau and managed by Talk2 Media & Events. AIME 2024 will be held at the Melbourne Convention and Exhibition Centre 19-21 February, 2024. Photo: Michelle Dawson/AIME
