AIME drives a projected A$200m in business revenue

Asia Pacific Incentives and Meetings Event (AIME), the leading trade convention for the meetings and events industry in the Asia Pacific (APAC) region, has released post-2023 show analysis that indicates the 30^th anniversary show will generate an anticipated A$200m (US$133.5m) in business between exhibitors and buyers over the next 12 months. The figure represents a near 70% increase on 2022. The show ran at the Melbourne Convention and Exhibition Centre (MCEC) 13-15 February 2023. Other results from the post-show analysis, undertaken by Explori, revealed 90% of exhibitors and exhibitors were satisfied with their attendance at AIME and almost 80% of visitors said they were likely to return Silke Calder, AIME event director, said: “These results are testament to the hard work that goes into fostering outstanding business outcomes. From our bespoke technology to the rigorous vetting of buyers, and from our AI powered meeting platform to our first-class Knowledge and AIMEbassadors Programs, the value of business events is championed at every juncture. “Excitement is building for AIME 2024, with the majority of 2023 exhibitors already reserving space for next year. This demonstrates both the show’s legacy as well as its importance to the global business events industry.” Julia Swanson, CEO, Melbourne Convention Bureau, added: “AIME enables new and valuable connections to drive commerce not just for us here in Victoria, but for the wider Asia Pacific Region. “At the core, we are about business events and providing the best access to key decision makers and the people who make it all happen. AIME has proven itself as an essential platform for this.” Over 400 hosted buyers and media outlets, 3,000 visitors and 350 exhibitors attended AIME, where over 12,000 meetings took place. AIME 2024 will be held at the MCEC,19 -21 February 2024. For more information, visit aime.com.au