Arinex and Australia’s IMC collaboration recognised with IAPCO award

Arinex and The Australian Microscopy and Microanalysis Society (IMC) picked up the International Association of Professional Conference Organisers (IAPCO)’s Driving Excellence Collaboration Award, which was announced at the IBTM Leaders’ Summit in Barcelona last week.

The award entry emphasised the importance of a collaborative approach between the PCO, client and all the sponsors and stakeholders.

“We are delighted to present the Collaboration award to Arinex and The Australian Microscopy and Microanalysis Society. Their application highlighted one of the many benefits of working with a PCO – the 360 approach to solving challenges using solid expertise and going above and beyond congress delivery,” said Mathias Posch, President of IAPCO.

The IAPCO Driving Excellence Awards are in their fourth year and three finalists each created a video outlining their collaboration. The winning video can be seen above.

Simon Ringer, Chair of IMC19 said: “We’ve had record breaking [sponsorship and exhibition] numbers and of course the collaboration has been deeply impactful.”

Runners up were the OIC Group, Italy & Firenze Convention Bureau and MCI Group Brazil & ABDID, Brazilian Association of Infrastructure and Base Industries.

Arinex Market Development Manager Drew Whait, who was part of the IMC19 team, said the outcomes from IMC19 show the potential gains to be made from genuine collaboration. “By working as an extension of the IMC19 committee, rather than in a client-supplier relationship, the Congress achieved its objectives and surpassed targets,” Drew said.

Arinex CEO Tamara Kavalec added: “IMC19 has been a 10-year journey with our clients, Professors Simon Ringer and Paul Munroe, Business Events Sydney and Arinex; we lost the first bid in Rio then won three years later in Prague. It was a team effort every step of the way.”

The OC, key vendors and Arinex worked in partnership to transform IMC’s existing model by identifying risks and opportunities. Arinex conducted detailed feasibility studies and listened to feedback before arriving at the new model. Adopting the new model took some faith from the OC, but they could see the value of the commercially-driven structure which also gave sponsors and exhibitors more value.

The results were significant; sponsorship and exhibition sales were 225% and 150% on target respectively, while combined sales were a 30% improvement from the previous Congress, IMC18, in Prague.

IMC19 was further enhanced thanks to the OC’s ability to attract Nobel Laureates.

IMC19 took place at ICC Sydney on 9-14 September 2018.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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