CMW Guest Author

Could Girl Guides all over Africa become beekeepers?

Gary Grimmer looks into meetings serendipity and how it is benefitting Africa and its associations: When people who have never met are brought together for some common purpose sometimes magic happens in unexpected ways. After all, so much of the world’s innovation is spawned by chance meetings, people making connections and new enterprises emerging. A case in point was a recent meeting of the memb...

Driving immersive hybrid experiences with Augmented Reality

Nextech’s Chris Burton discusses the power of Augmented reality to optimise virtual events Technology and Augmented Reality (AR) are changing how we live, work, shop, learn and play. The global pandemic has taught us to look through a different lens, exposing new, more interactive ways to consume content. New digital experiences are rapidly taking over the ‘New New’ economy, especially in the even...

The art of serendipity

Hugo Slimbrouck, specialist in global destination and venue marketing, discusses incentive travel as a business and motivational tool in a post Covid-19 age How healthy is your human capital post Covid-19? Many industries have suffered from Covid-19 and bringing their people back together will be a major requirement for companies on the road of recovery. Initially an invention to boost sales, ince...

Similar, but different

Brea Carter examines three important ways to drive attendees to in-person, hybrid and virtual events The spectator-free Tokyo Olympics are kicking off this week amid a state of emergency in Japan, face-to-face events are very much back on the cards in the UK following Freedom Day, and on the other side of the world in Australia, a large chunk of the country is in lockdown. A quick look at the stat...

Confidence through collaboration

  ICCA president James Rees sent out the following message, 19 July: Dear ICCA Colleagues, As we reach the end of the first half of 2021, it is a natural point at which to reflect on the continuing effects of the global pandemic on our personal and working lives and on the international events industry as a whole. For a truly global industry association such as ICCA, these effects have been s...

The future of in-person vs hybrid model for corporate events

By Katherine Frost The pandemic has changed all branches of the events industry from how we once knew it. At the beginning of the pandemic, event attendees and organisers fully switched gears to all virtual conferences and gatherings to abide by social distancing guidelines. As restrictions slowly began to lift, the industry saw a shift to a hybrid model for events. Now, restrictions are once agai...

How to monetise your virtual event

By Swapcard CEO Baptiste Boulard New research conducted by Swapcard provides some crucial tips for monetising virtual exhibitions and conferences and seizing that ‘golden moment’ Online event platform Swapcard published a new report, ‘The Business of Virtual Events’, to mark Global Meetings Industry Day on 8 April. The guide provides detailed advice and takeaways on how to monetise virtual events,...

COLLISION makes a big impact

Web Summit’s lavish online conference hosted a panel about the return of live events, alongside a star-studded cast of speakers The team behind Web Summit, the world’s largest tech conference, recently held a digital edition of COLLISION, its event based in Toronto, Canada. The online event ran 20-22 April, and attracted more than 38,000 people across three days. Speaking at the event were a range...

Shaping the future

AIPC CEO Sven Bossu presents a new programme and an energetic approach to helping future leaders in the industry.   It is now a little more than a year since I took the helm at AIPC and, as for many of you, the last 12 months have been a professional rollercoaster. At this moment, the sentiment is turning more positive and that is not only due to springtime weather in Europe.  The high-speed ...

Right here, right now

SITE’s chief marketing officer Pádraic Gilligan on why it’s good to be an incentive travel professional in 2021.   Like all incentive travel professionals, I’m looking forward to better times in 2021. Realistically, it cannot get any worse as the pandemic, has thoroughly devastated the incentive travel industry.  This was graphically illustrated by the Incentive Travel Industry Index (ITII) w...

EVENTalytics: the event analytics tool to clearly measure success

Post virtual or hybrid event data has traditionally been indigestible or difficult to understand or use in any meaningful way. Not now, thanks to Showcase’s event-specific software EVENTalytics, which works alongside their online platform to provide data that is easy to read and accessible. Ben Collings, Showcase’s founder and managing director comments: “Event data and statistics are nothing new,...

What key issues are your businesses facing today? Take the Atout France and VisitParisRegion survey

It has been a difficult 12 months, with Covid-19 blighting and impacting our daily lives. Spring brings new thinking and new approaches, and CMW and Conference News are proud to be partnering with Atout France, The France Convention Bureau, in collaboration with VisitParisRegion / Paris Region Tourist Board to help launch their new Pulse survey. The survey is designed to determine the key issues f...