CMW Guest Author

Measuring the value of events

What value does an event have? Danielle Curtis, Exhibition Director for Reed Travel Exhibition’s Middle East, Arabian Travel Market & IBTM Arabia, looks at the measurement options available and gives examples of how to use them. How do you measure something where the concept of success is difficult to pin down, and there are so many potential outcomes? For some, it’s enough to know huge benefi...

Fever pitch on Brexit

James Heappey MP, chair of the UK’s All-Party Parliamentary Group for Events, tells CMW about the UK event industry’s Brexit concerns.   The Brexit debate has reached fever pitch, and I’m not sure that anyone is really enjoying it beyond those few politicians and journalists for whom this defines their politics. My constituents tell me that they’re sick of it. Many of them oppose the deal tha...

Changing perceptions of the Middle East

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, explains how the fortunes of the Middle East have changed, and why it’s now one of the hottest destinations in the meetings and events world, ahead of IBTM Arabia 2019 in March.   Traditionally, the Middle East has been perceived as the cradle of civilisation, an ancient and holy land, characterised b...

Five tips to find the best venue for your event

By Peter Jack, Founder and Director of Australia-based EMG Events Agency Before getting into the rhythm of planning an event and choosing a venue, it is important to first understand the objectives and expectations. Researching and sourcing venues takes time, patience and a clear brief.   Location, location, location To kick-start venue research, you need to ask yourself (or your client) key ...

Sense and sustainability in Copenhagen

Simon George heads to Copenhagen, and finds that the city’s new Tourism for Good strategy is a winning one.   Sustainability is a balancing act – we must meet the needs of the present without compromising the future, as the United Nations opined in the World Commission’s Report on Environment and Development back in 1987. Fast forward 30 years and the aspiration is even more pertinent g...

Mythbusting the speaker scene

Steve Markman sifts the myths from the truths when it comes to choosing the right keynote speaker.   Today’s marketplace is comprised of thousands of speakers who are potentially available as a keynote or featured speaker for your association or corporate events. But, how do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large fee? Here ar...

Airbnb a hotel help rather than a hindrance?

Helder Pereira, CEO of the UK’s leading independent hotel management company, RBH doubts whether Airbnb really is a threat to hotels.   Airbnb has grown substantially in recent years and now commands an estimated 22% of the market – making it larger than any individual global hotel group, and begging the question: what exactly is the impact of Airbnb on the hotel industry? Airbnb is both disr...

All-inclusive incentives are on the rise

In the first of a regular series of articles, CEO of SITE Didier Scalliet tells CMW about a new study from the association, which shows incentive travel is in rude health.   At IMEX America (16-18 October) we launched the latest research into the State of the Incentive Travel Nation. Partnering with Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FI...

Sun, sugar, spice and all things MICE in Mauritius

Mauritius, an island in the Indian Ocean, has all the ingredients for memorable events, especially incentives. With direct daily flights being added regularly, accessibility has never been easier, reports Simon Farnfield. [hr gap=”30″] Luxury hotel group Sun Resorts has been helping organisers create memories for their guests for 40 years. It has created a portfolio of four hotel prope...

Overcoming the digital divide in events

Caroline McGuckian, COO at Meshh, offers event organisers some tips for getting the upper hand on their digital cousins. [hr gap=”30″] In the race to create a great experience, event organisers can find themselves at a distinct disadvantage to their digital cousins. Whereas the latter can use vast quantities of granular data to optimise their websites and evaluate commercial value, the...

Maritim’s Mystic Mark on event trends for 2019

This year has seen a number of new and unique trends impact the marketplace. Maritim Hotels’ Director of International Sales, Mark Spivey, looks ahead to likely meeting and event trends for 2019.  [hr gap=”30″] Assisting the apprentice: All too often graduates enter the workforce with only theoretical knowledge of the industry and a lack of hands-on experience. Next year the industry w...

Leave mush-room in your calendar for Europe’s biggest plant nutrition conference

Europe’s biggest scientific conference on plant-based nutrition is coming to the UK for the very first time. VegMed will be held at King’s College London on 12 and 13 October 2019. It will be the sixth edition of VegMed, and the first outside of Germany. The event will be organised by the ProVeg UK, an international food awareness organisation that aim to tackle world issues through the knowledge ...