Berlin reports most successful year to date for business events

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Berlin reports most successful year to date for business events

2017 marks the most successful year to date for convention business in Berlin, according to new congress statistics from independent market research company, ghh consult GmbH, and on behalf of visitBerlin. The annual statistics reveal that 11.7m participants (up 1% compared to 2016) attended 140,200 events (up 2%) in 2017 in Berlin.

For the first time, the conference and congress market generated a net value added of more than €1bn (US$1.23bn).

“Congress business is an important economic factor for Berlin,” says Burkhard Kieker, CEO of visitBerlin.

“Internationally, our city is among the top group – and as yet demand has remained unbroken. In order to maintain this success, we must continue to create attractive offers in Berlin,” adds Kieker.

Every fourth event in Berlin is a medical congress. More than a quarter of all conferences and congresses can be attributed to the Medical, Pharmaceuticals and Health Science sector. This is followed by the sectors IT/Digital Economy and Politics/Public Institution, with 11% each.

Germany remains the most important delegate market for Berlin, with Great Britain and the USA/Canada, following in second and third place, respectively.

The number of overnight stays in the city rose to 7.9m in 2017 – an increase of 2.6% compared to 2016.

The conference and convention business industry facilitates 43,200 full-time jobs in Berlin – an increase of 1,700 compared to 2016 (41,500). The total turnover of the conference and congress industry amounts to € 2.51bn.

Participants staying overnight spent considerably more money per day than in the previous year (€246 spent per day in 2017, compared to €237 in 2016). A quarter of all overnight stays at hotels in Berlin can thus be attributed to congress business.

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Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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