Bicycle NSW appoints CSM agency for Spring Cycle in Sydney

Bicycle NSW (New South Wales) has appointed marketing agency CSM Sport & Entertainment to deliver its Spring Cycle event due to take place on 12 September 2021 in Sydney, Australia. The appointment will see CSM oversee the event delivery for New South Wales’ largest family-friendly recreational bike ride. This includes operational delivery, ticketing, event presentation, marketing and communications. CSM will also be working with Bicycle NSW to identify, develop and secure strategic commercial partnerships for Spring Cycle. Spring Cycle sees over 8,000 cyclists take to the streets of Sydney each year  and cycle over the traffic-free Sydney Harbour Bridge. Riders of all abilities are encouraged to take part and the 2021 event is also set to break boundaries by introducing adaptive cycling for the very first time, which will expand its accessibility to people with disabilities. Alistair Ferguson (pictured), CEO for Bicycle NSW, said: “Bicycle NSW is delighted to have Spring Cycle back for 2021. It’s a much-loved, relaxed, non-competitive ride which helps to promote bike riding as a fun and sustainable means of transport. We’re also thrilled to have the powerhouse of CSM on board for this year. Together, we will be encouraging thousands of riders to experience Sydney like never before and to keep riding long after the event​.” First run in 1984, Spring Cycle has played a large role in cycling advocacy in NSW. Following its cancellation in 2020 due to Covid-19, Spring Cycle is hoping to make a strong return later in the year. The event opened for registration 7 June, 2021.