CMW was on the ground at the official opening of the Bruges Meetings & Convention Centre (BMCC), 3-4 May 2022.
The BMCC includes a 514-seat auditorium, 12 flexible meeting rooms and a 4,500sqm Expo Hall. The centre aims to provide organisers with flexibility, where it can facilitate a board meeting with 10 colleagues, a conference with 500 participants and an event for 2,500 visitors.
The centre was designed in consultation with PCOs, convention bureaus and meeting organisers, giving voice to the most important stakeholders within planning process.
The opening event welcomed distinguished local guests, such as Dirk de fauw, the Mayor of Bruges, and Professor Elegast Monbaliu, co-founder and chief clinical officer of CoMoveIT.
“The construction of the BMCC took six years and was worth €40m (US$43m),” stated Mayor fauw. For such a venue, the speed of the production was no mean feat, the mayor added.
The event was also attended by important stakeholders throughout the MICE industry, including Genevieve Leclerc, co-founder and CEO of #MEET4IMPACT, who welcomed Bruges’ collaborative efforts with the local community when building the facility and organising MICE events.
The BMCC’s location was strategically chosen, in the heart of the city, to leverage the rich culture of Bruges, a UNESCO World Heritage Site. The site is a 15-minute walk from the city’s train station and is within walking distance of 3,400 hotel rooms.
Jasmine Kestens, sales manager at Visit Bruges Convention Bureau, told CMW: “Bruges is a very accessible city, with everything within walking distance. Therefore, people can really experience the destination and all its cultural assets.”
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