Two Chinese biotechnology businesses will reward 4,000 high-performing staff with incentive trips to Brisbane this year.
Liaoning Yiyontang Biotechnology will bring 1,500 staff to Brisbane in August while Guangzhou Jiadai Biotechnology will bring 2,500 staff in October.
The business travel groups were secured by the city’s economic development board Brisbane Marketing in partnership with Tourism Australia and Tourism and Events Queensland.
Deputy Mayor Krista Adams said the two businesses represent the largest incentive-based business events to ever come to Brisbane and will generate over AUD$10m (US$6.91m) for the local economy.
“China is Brisbane’s largest international visitor market and a major focus as we continue to attract more incentive-based business events to experience our enviable outdoor climate, new hotels and attractions, natural environment, local culture and welcoming people. Cr Adams said.
These wins come shortly after Brisbane was announced as the destination for Flight Centre’s Global Gathering in 2020.
While in Brisbane, the groups will explore key attractions including Lone Pine Koala Sanctuary and Sirromet Winery. Guangzhou Jiadai Biotechnology’s itinerary will also include a conference component at Brisbane Convention & Exhibition Centre.